Many companies find the first steps of adding products to Amazon simple, but the reality is that this highly complex and challenging step is not for amateurs in competitive categories.
Brands come to Chameleon Collective for our unique expertise and experience with Amazon. Together, we help brands define and deliver strategies that drive sales growth, conversions, and better engage customers and prospects within the Amazon marketplace.
We have expertise with both 3P Sellers & 1P Vendors. Increasingly, brands are targeting a hybrid approach in order to maximize their opportunity from both wholesale and direct relationships with Amazon.
Chameleon Collective can help you launch on Amazon or optimize existing campaigns for profitability. We research and understand which ads, keywords, and search terms are driving your best sales results and execute via the following proven areas of success.

Services
OUR CORE AREAS OF FOCUS
Our team of experts live and breathe Amazon and have the perspective of senior e-commerce leaders, as well as subject matter experts “in the trenches”.
Strategy
- New Product Launch Strategies
- New Brand Launch Strategy
- Merchandising Strategy
- AMS Competitive Benchmarking
- Organizational Design
- Team Development & Recruiting
Marketing
- Sponsored Products / Brands
- AMS Search Optimization
- Bid Optimization
- Ad Spend Optimization
- Display Ads
- Video Ads
- Amazon DSP
- A/B Testing & Measurement
- Performance Reporting & Checkups
- Amazon SEO
Listing Management
- Store Setup
- Amazon Search Engine Optimization
- Listing Optimization
- Enhanced Brand Content
- A+ Pages
- Amazon Storefront Design
- Review Acquisition Campaigns
- Amazon Vine Management
Technology & Operations
- Technology Partner Identification
- ERP Integration
- Warehousing & Fulfillment Strategy
- BuyBox Monitoring
Meet the team
FEATURED CHAMELEONS
Erin Bloodgood
Global Product MarketingErin is a versatile product marketer with 20+ years of agency and client-side experience. Her data-driven and consumer-experience focused approach have resulted in improved sell-throughs, higher margins, and better marketing ROI for brands like Little Tikes, Malin+Goetz, and Ann Taylor.
Joshua Hay
Partner, Digital Marketing LeaderJosh leads digital marketing teams with ambitious thinking, effective planning, and deep knowledge that allows him to execute his own vision.
Michael Martens
Paid Social Media MarketerSpecializing in Amazon Marketing Services, Mike helps to drive increased brand awareness and revenue for clients like Backyard Discovery, Robert Graham, Bagatiba and Mission.