Amazon Consulting Services

Amazon Consulting Services

Our Approach to Amazon Services


Many companies find the first steps of adding products to Amazon simple, but the reality is that this highly complex and challenging step is not for amateurs in competitive categories.

Brands come to Chameleon Collective for our unique expertise and experience with Amazon. Together, we help brands define and deliver strategies that drive sales growth, conversions, and better engage customers and prospects within the Amazon marketplace.

We have expertise with both 3P Sellers & 1P Vendors. Increasingly, brands are targeting a hybrid approach in order to maximize their opportunity from both wholesale and direct relationships with Amazon.

Chameleon Collective can help you launch on Amazon or optimize existing campaigns for profitability. We research and understand which ads, keywords, and search terms are driving your best sales results and execute via the following proven areas of success.

Amazon Consulting Services


Our team of experts live and breathe Amazon and have the perspective of senior e-commerce leaders, as well as subject matter experts “in the trenches”.


  • New Product Launch Strategies
  • New Brand Launch Strategy
  • Merchandising Strategy
  • AMS Competitive Benchmarking
  • Organizational Design
  • Team Development & Recruiting


  • Sponsored Products / Brands
  • AMS Search Optimization
  • Bid Optimization
  • Ad Spend Optimization
  • Display Ads
  • Video Ads
  • Amazon DSP
  • A/B Testing & Measurement
  • Performance Reporting & Checkups
  • Amazon SEO

Listing Management

  • Store Setup
  • Amazon Search Engine Optimization
  • Listing Optimization
  • Enhanced Brand Content
  • A+ Pages
  • Amazon Storefront Design
  • Review Acquisition Campaigns
  • Amazon Vine Management

Technology & Operations

  • Technology Partner Identification
  • ERP Integration
  • Warehousing & Fulfillment Strategy
  • BuyBox Monitoring

Meet the team


Freddie Laker
Freddie Laker
Founding Partner, Interim CDO/CMO
A veteran digital marketer with experience working with some of the world's biggest global brands. He now focuses on providing interim leadership to PE-backed firms.
Andrea Moore
Andrea Moore
Fractional CMO/CDO specializing in E-commerce
Andrea Moore is an Interim/Fractional Retail CMO & CDO who has provided leadership for brands like Lafayette 148, Tacony and MILLY.
Joshua Hay
Joshua Hay
Partner, Digital Marketing Leader
Josh leads digital marketing teams with ambitious thinking, effective planning, and deep knowledge that allows him to execute his own vision.
Michael Martens
Michael Martens
Paid Social Media Marketer
Specializing in Amazon Marketing Services, Mike helps to drive increased brand awareness and revenue for clients like Backyard Discovery, Robert Graham, Bagatiba and Mission.
Dennis Duerden
Dennis Duerden
Media & Analytics Specialist
A performance-driven online marketing professional who increases customer bases while driving efficient marketing spend. He understands the importance of analytics to ensure that marketing spend is being properly optimized.
Claudia Frias
Claudia Frias
A Senior Copywriter whose skilled at content optimization, she’s written and edited hundreds of product descriptions for major brands, including Macy’s, Kiehl’s, Victoria’s Secret, and Zara.
Case Studies

Relevant Experience

The following work represents a cross-section of our relevant experience:


Open Project


Open Project
Backyard Discovery

Backyard Discovery

Open Project

We adapt. We scale. We help grow successful businesses.

Find out if Chameleon Collective is the right partner for you.