Kaddie is an experienced media planner with 17+ years experience across brand and performance marketing. She has experience with notable brands including Dannon, Hill’s Pet Nutrition (Colgate), and Hallmark Cards. She found her passion for digital marketing and media planning at Kaplan where she owned planning and strategy as well as execution and optimization of cross-channel digital plans for clients including Purdue, Wake Forest, and Lynn University. She has also worked with startup brands such as Nakery Beauty and Carputty as well as agencies in client-facing roles. Across these experiences, Kaddie focused on performance results through strong content and channel strategies.

Kaddie has consulted with clients across industries including automotive, financial services, fintech, insuretech, B2B SaaS, education, consumer goods, outdoor, beauty, retail and luxury. She uses data to guide her clients in their media investments and looks for ways to optimize and drive efficiencies. Kaddie is comfortable leading teams, working collaboratively or independently, and presents often to senior management.

She brings a strong strategic perspective to her client engagements and possesses a rare mix of brand and performance marketing experience.

Kaddie has an MBA from Pepperdine University and BA degree in Marketing from Kansas State University.