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By: Freddie Laker

Dynamic Video Based Ads In London Tube

21 JulWhy The Video Industry Should Be Leveraging Temporal Metadata


Temporal metadata isn’t currently being leveraged by the video industry — but it should be. No single development would be…

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Dynamic Video Based Ads In London Tube

19 JulThe Digital Equivalent Of A Pint Of Ice Cream


Tablet adoption is growing rapidly. The last quarter of 2012 saw tablet shipments surpass those of desktop PCs and notebooks for…

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Dynamic Video Based Ads In London Tube

22 MaySmart TV Is Just Around the Living Room Corner


With over 400 million people predicted to have Smart TVs by 2016, there is an impending “appification” of the TV that…

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Dynamic Video Based Ads In London Tube

12 MayHow to Get Over The Uncanny Valley and Accept Avatars


In August 2012 I left my job to build a new company and spend time an inordinate amount of time…

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Dynamic Video Based Ads In London Tube

10 FebWhat Will Make Consumers Care About Smart TVs?


The biggest problem facing Smart TVs is that their far smaller cousins, the Smartphone, have set the bar in consumer…

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Dynamic Video Based Ads In London Tube

11 NovThe War For Your Living Room — Microsoft’s (Secret) Strategy


The battle for your living room is heating up. And the software giant Microsoft is doubling down on its efforts…

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Why The Iphone 5 Will Be Wider, Not Taller

11 SepWhy The iPhone 5 Will Be Wider, Not Taller


The iPhone 5 rumor mill is in overdrive, but the focus of the speculation is misplaced. Looking ahead to the…

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Five Challenges For Tomorrow’s Global Marketing Leaders

07 SepFive Challenges For Tomorrow’s Global Marketing Leaders


This article is by Freddie Laker, VP of global marketing strategy, and Hilding Anderson, research and insights director, both at SapientNitro….

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China: Will It Re-define Our Digital Landscape? (sxsw Presentation)

27 MarChina: Will It Re-define Our Digital Landscape? (SXSW Presentation)


If you’re interested in China and how the digital and social media landscape will evolve globally in the next 15 years…

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The Internet Every Sixty Seconds

28 JunThe Internet Every Sixty Seconds


A couple fun and digestible bits of digital content were shared with me today. Infographics and well edited videos seem…

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