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By: Freddie Laker

Flawed Agency Compensation Creates Flawed Work

29 OctFlawed Agency Compensation Creates Flawed Work


Creative directors are not the key to delivering amazing creative ideas. We hold them up in high regard for their creative…

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24 OctRe-imagining Marketing After Achieving “Internet of Things”


If you’re not aware, the term Internet of Things refers to the interconnection of everyday objects (large and small) via an…

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Mad Men: The Best Of The Worst – Advertising From The 50s And 60s

13 SepMAD MEN: The Best of the Worst – Advertising From the 50s and 60s


We recently compiled lists of the best and worst ads from 2012. It’s instructive to see just how much better modern advertising is compared to…

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Eight Rules For Digital Marketers In China

02 SepEight Rules for Digital Marketers in China


In an increasingly global world, it’s not unreasonable to believe that some tactics used in developed markets will be successful in…

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Dynamic Video Based Ads In London Tube

07 AprSocial Media 2012: 11 Trends You Should Watch


It’s easy to get caught up in today’s trends or even focus on the next six months. Some of 2009’s…

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Dynamic Video Based Ads In London Tube

26 AugThank God For The Recession: 5 Trends That Will Reshape Marketing


I’m sure I’m not the first one to tell you: We’re in a recession. The doom has advertisers hanging signs along…

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Dynamic Video Based Ads In London Tube

22 JulCreating Sustainable Conversations Is the Key To Social Media Success


Every once and a while I will engage in a conversation with someone — whether in the office, on the road,…

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Dynamic Video Based Ads In London Tube

15 JunWhy the Cannes Lions Are Important


Bob Garfield wrote a passionate article today about why he thinks Cannes is dead. Although I agree with Bob that many…

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Dynamic Video Based Ads In London Tube

29 AprInexpensive Doesn’t Have To Mean Less Intelligent


The past year, although troubling and difficult for many people, has been a fascinating period in advertising. It has caused fundamental…

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Dynamic Video Based Ads In London Tube

30 MarA CMO’s Checklist for Driving Change


This is TMTYL’s first guest blog post by Adam Needles. You’ll see us doing this more frequently as we find more…

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