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B2B Sales & Marketing


Our Approach to B2B Sales & Marketing


Our B2B team comprises former executives with the entrepreneurial spirit to build their own services businesses. Together, they have what it takes to help you develop, articulate and execute a winning strategy to launch across all channels.

Our experts have an impressive range of experience: we’ve sized and segmented markets, commercialized solutions, disrupted sales performance, optimized customer relationships and built account management infrastructures… all enabling revenue and market share expansion.

With deep insights into successfully guiding organizations across various market sectors such as cybersecurity, healthcare, marketing technology, education, telecommunications, financial services, SaaS and retail, our chameleons have the deep domain expertise to build a customized, creative B2B strategy that delivers results.

B2b Sales & Marketing


Our team of experts brings both thought leadership and a sleeves-rolled-up mentality to your business.


We lead your organization through periods of transformation and growth.

  • Organizational structure and alignment
  • Interim leadership
  • Resource and capabilities assessment
  • Sales enablement tools
  • Sales optimization and execution
  • Project and program management
  • Go-to-market strategy and execution
  • Lead generation strategy and execution
  • Marketing automation
  • Digital marketing

Market Strategy

We help you find your voice and speak to your customer.

  • Market sizing and segmentation
  • Data and market research
  • Persona development
  • Customer journey mapping
  • Market fit assessment
  • Competitive intelligence
  • Positioning strategy
  • Advocacy marketing
  • Event marketing
  • Program calendar development and execution

Brand Development

We develop and strengthen your company’s brand.

  • Brand positioning
  • Brand articulation
  • Brand guides and systems
  • Brand architecture
  • Identity design
  • Style guides
  • Messaging tone/voice

Creative Services

We develop creative content from conceptualization to final production.

  • Creative direction
  • Design
  • Art direction
  • Copywriting
  • Integrated campaign development
  • Campaign positioning
  • Content development
  • Ideation
  • Concept development
  • Experience design
  • Content calendar development
  • Content strategy development
  • Content creation/tactical execution

B2B Marketing & Sales Clients


Meet the team


Adam Towvim
Adam Towvim
Interim CRO specializing in Data & Ad Tech
An interim marketing leader with deep expertise in customer data analytics who has led growth strategies for companies like Salesforce, LiveRamp, Jumptap (now part of AOL), and Waystar.
Brian Adamovich
Brian Adamovich
Partner, Marketing and Operations Leader
A Marketing Operations & Business Strategist whose areas include marketing strategy & execution, project management, and growth initiatives. Clients include Salesforce, Singer, and True Religion.
Stephane Gringer
Stephane Gringer
Partner, Growth Strategy & Management Consultant
A marketing expert that creates strategic approaches that blend media, technology, data, and social storytelling to drive significant revenue for clients like Beam Suntory, Premier Health, and Baylor Scott & White Health.
Brittney Kleinfelter
Brittney Kleinfelter
Search Marketing Director
Over 12 years of marketing experience across retail and e-commerce, publishing, finance, and technology. Brittney specializes in SEO, SEM, email marketing automation and web analytics.
Cesar Santos
Cesar Santos
Creative Director
Passionate about both interactive and traditional design and have worked on countless projects spanning from web, mobile, apps, interactive kiosks, brand development, logo design, and other 360 experiences.
Michelle Barry
Michelle Barry
Public Relations Strategist
An award-winning PR strategist with 16 years’ experience. She's led tech startup campaigns, managed corporate communications for publicly-traded companies, and everything in between.
Case Studies

Relevant Experience

The following work represents a cross-section of our relevant experience:


Open Project
Commerce Next & Oracle

Commerce Next & Oracle

Open Project

We adapt. We scale. We help grow successful businesses.

Find out if Chameleon Collective is the right partner for you.