B2B Sales & Marketing
THE FUTURE OF WORK
Our B2B team comprises former executives with the entrepreneurial spirit to build their own services businesses. Together, they have what it takes to help you develop, articulate and execute a winning strategy to launch across all channels.
Our experts have an impressive range of experience: we’ve sized and segmented markets, commercialized solutions, disrupted sales performance, optimized customer relationships and built account management infrastructures… all enabling revenue and market share expansion.
With deep insights into successfully guiding organizations across various market sectors such as cybersecurity, healthcare, marketing technology, education, telecommunications, financial services, SaaS and retail, our chameleons have the deep domain expertise to build a customized, creative B2B strategy that delivers results.
OUR CORE AREAS OF FOCUS
Our team of experts brings both thought leadership and a sleeves-rolled-up mentality to your business.
We lead your organization through periods of transformation and growth.
- Organizational structure and alignment
- Interim leadership
- Resource and capabilities assessment
- Sales enablement tools
- Sales optimization and execution
- Project and program management
- Go-to-market strategy and execution
- Lead generation strategy and execution
- Marketing automation
- Digital marketing
We help you find your voice and speak to your customer.
- Market sizing and segmentation
- Data and market research
- Persona development
- Customer journey mapping
- Market fit assessment
- Competitive intelligence
- Positioning strategy
- Advocacy marketing
- Event marketing
- Program calendar development and execution
We develop and strengthen your company’s brand.
- Brand positioning
- Brand articulation
- Brand guides and systems
- Brand architecture
- Identity design
- Style guides
- Messaging tone/voice
We develop creative content from conceptualization to final production.
- Creative direction
- Art direction
- Integrated campaign development
- Campaign positioning
- Content development
- Concept development
- Experience design
- Content calendar development
- Content strategy development
- Content creation/tactical execution
Meet the team
A veteran strategist, operator and storyteller, Nick has developed marketing plans, brand/content strategies, and recruited and managed teams as a B2B SaaS CMO, agency exec and individual advisor.
Creates clarity out of clutter, resonance out of ambiguity, and messages as mighty as my client's ambition. Accustomed to operating at the highest levels in fast-paced, growth industries alongside creatives and media specialists on a global scale.
An interim marketing leader with deep expertise in B2B SaaS and e-Commerce who has successfully built and scaled global marketing teams for Shutterstock, JW Player, Movable Ink, and Barnes&Noble.com.
A global digital marketer with experience and proven success working for some of the most admired brands, he's currently providing interim leadership for companies focused on innovation and growth.
A Marketing expert, Ray built his career supporting companies across various sectors solving strategic marketing challenges for brand name companies such as General Mills, Thomson-Reuters and Kaplan.
A data-driven Performance Marketing expert with more than 16 years of experience leading paid and organic growth strategies for brands like Google, Finish Line, and Angie’s List.