B2B Sales & Marketing
THE FUTURE OF WORK
Our B2B team comprises former executives with the entrepreneurial spirit to build their own services businesses. Together, they have what it takes to help you develop, articulate and execute a winning strategy to launch across all channels.
Our experts have an impressive range of experience: we’ve sized and segmented markets, commercialized solutions, disrupted sales performance, optimized customer relationships and built account management infrastructures… all enabling revenue and market share expansion.
With deep insights into successfully guiding organizations across various market sectors such as cybersecurity, healthcare, marketing technology, education, telecommunications, financial services, SaaS and retail, our chameleons have the deep domain expertise to build a customized, creative B2B strategy that delivers results.
OUR CORE AREAS OF FOCUS
Our team of experts brings both thought leadership and a sleeves-rolled-up mentality to your business.
We lead your organization through periods of transformation and growth.
- Organizational structure and alignment
- Interim leadership
- Resource and capabilities assessment
- Sales enablement tools
- Sales optimization and execution
- Project and program management
- Go-to-market strategy and execution
- Lead generation strategy and execution
- Marketing automation
- Digital marketing
We help you find your voice and speak to your customer.
- Market sizing and segmentation
- Data and market research
- Persona development
- Customer journey mapping
- Market fit assessment
- Competitive intelligence
- Positioning strategy
- Advocacy marketing
- Event marketing
- Program calendar development and execution
We develop and strengthen your company’s brand.
- Brand positioning
- Brand articulation
- Brand guides and systems
- Brand architecture
- Identity design
- Style guides
- Messaging tone/voice
We develop creative content from conceptualization to final production.
- Creative direction
- Art direction
- Integrated campaign development
- Campaign positioning
- Content development
- Concept development
- Experience design
- Content calendar development
- Content strategy development
- Content creation/tactical execution
Meet the team
A data-driven Performance Marketing expert with more than 15 years of experience leading paid and organic growth strategies for brands like Google, Finish Line, and Angie’s List.
A Marketing Operations & Business Strategist whose areas include marketing strategy & execution, project management, and growth initiatives. Clients include Salesforce, Singer, and True Religion.
Passionate about both interactive and traditional design and have worked on countless projects spanning from web, mobile, apps, interactive kiosks, brand development, logo design, and other 360 experiences.
An award-winning PR strategist with 16 years’ experience. She's led tech startup campaigns, managed corporate communications for publicly-traded companies, and everything in between.
Over 12 years of marketing experience across retail and e-commerce, publishing, finance, and technology. Brittney specializes in SEO, SEM, email marketing automation and web analytics.
An interim marketing leader with deep expertise in customer data analytics who has led growth strategies for companies like Salesforce, LiveRamp, Jumptap (now part of AOL), and Waystar.
The following work represents a cross-section of our relevant experience:
We adapt. We scale. We help grow successful businesses.
Find out if Chameleon Collective is the right partner for you.