Beauty Marketing

Beauty Marketing

Our Approach to Beauty Marketing


We can rapidly address shifting consumer behavior and expectations to drive growth in the modern beauty landscape.

As a group of former executives and entrepreneurs with deep beauty expertise and experience, our team is primed to scale cosmetics companies looking to launch new distribution channels via best beauty industry marketing practices, growing their revenue, and transforming their entire business model and operations. 

Our team’s mission is not only to drive the growth and profitability of beauty brands but also to provide crucial context and future-focused insights, delivering actionable solutions and driving omnichannel sales. We have an in-depth understanding of the beauty shopper consumer journey, the competitive set, and the industry landscape. We know what drives market forces and how to enable bold decision-making and business impact. From growing brand awareness to driving loyalty we provide clients with deeper levels of operational efficiency and real-time awareness of marketing acquisition and retention opportunities and challenges across sales channels. 

We understand the realities of launching and scaling beauty brands. Our clients rely on us to take the reins to drive or to jump in with support wherever the greatest needs demand.  We help leaders stay ahead of the trends in a constantly changing industry. We get the cadence of the beauty industry, and we know how to win.

beauty marketing
Beauty Marketing Skills & Services


Chameleon Collective is able to leverage its diverse set of experts to affect change across your business from strategy to execution in a way that few companies can through our beauty industry marketing.

Growth & Strategy

  • Strategic Assessments
  • Omnichannel/Unified Commerce strategy
  • Online marketplace strategy & optimization
  • B2B Business Development
  • Go To Market Strategy
  • Channel Approach
  • Media Strategy

Marketing & Ecommerce

  • Promotional Strategy
  • Marketing Campaigns
  • Social Media Content
  • Growth Marketing
  • Digital Experience Design
  • Site Optimization
  • CRM Strategy & Setup
  • Analytics Optimization
  • Analysis & Insights

Digital Merchandising

  • Assortment planning
  • Category strategy
  • Pricing strategy
  • Site merchandising plan
  • Merchandise planning
  • Ecommerce business model development & analysis

Process & Team Development

  • Executive Recruitment
  • Interim Leadership
  • Executional Support
  • Vendor Identification
  • Team Assessments
  • Team Restructuring
  • Sales Team Development
  • Sales Readiness

Recent Beauty Marketing Clients


Meet the team


Tavis Salazar
Partner | Creative Director

Senior brand strategy executive leading creative direction across digital and traditional channels for both agencies and in-house creative teams.

Kelly Colbert
Partner and Interim Leader, CRM & Loyalty

With experience in retail, entertainment, luxury & lifestyle industries, she's led customer marketing, retention, acquisition, and marketing automation initiatives.

Farzana Nasser
VP Digital/Growth Marketing

An interim head of growth marketing with deep expertise in ecommerce who has successfully driven revenue growth and transformed organizations for various companies.

Brittney Kleinfelter
Search Marketing Director

15 years of marketing experience across retail/e-commerce, publishing, finance, and technology. Brittney specializes in SEO, SEM, email marketing automation, and web analytics.

Case Studies


The following work represents a cross-section of our relevant experience:
Our Story

We adapt. We scale. We help grow successful businesses.

Find out if Chameleon Collective is the right partner for you.