Beauty Marketing

Beauty Marketing

Our Approach to Beauty Marketing


We can rapidly address shifting consumer behavior and expectations to drive growth in the modern beauty landscape.

As a group of former executives and entrepreneurs with deep beauty expertise and experience, our team is primed to scale cosmetics companies looking to launch new distribution channels via best beauty industry marketing practices, growing their revenue, and transforming their entire business model and operations. 

Our team’s mission is not only to drive the growth and profitability of beauty brands but also to provide crucial context and future-focused insights, delivering actionable solutions and driving omnichannel sales. We have an in-depth understanding of the beauty shopper consumer journey, the competitive set, and the industry landscape. We know what drives market forces and how to enable bold decision-making and business impact. From growing brand awareness to driving loyalty we provide clients with deeper levels of operational efficiency and real-time awareness of marketing acquisition and retention opportunities and challenges across sales channels. 

We understand the realities of launching and scaling beauty brands. Our clients rely on us to take the reins to drive or to jump in with support wherever the greatest needs demand.  We help leaders stay ahead of the trends in a constantly changing industry. We get the cadence of the beauty industry, and we know how to win.

beauty marketing
Beauty Marketing Skills & Services


Chameleon Collective is able to leverage its diverse set of experts to affect change across your business from strategy to execution in a way that few companies can through our beauty industry marketing.

Growth & Strategy

  • Strategic Assessments
  • Omnichannel/Unified Commerce strategy
  • Online marketplace strategy & optimization
  • B2B Business Development
  • Go To Market Strategy
  • Channel Approach
  • Media Strategy

Marketing & Ecommerce

  • Promotional Strategy
  • Marketing Campaigns
  • Social Media Content
  • Growth Marketing
  • Digital Experience Design
  • Site Optimization
  • CRM Strategy & Setup
  • Analytics Optimization
  • Analysis & Insights

Digital Merchandising

  • Assortment planning
  • Category strategy
  • Pricing strategy
  • Site merchandising plan
  • Merchandise planning
  • Ecommerce business model development & analysis

Process & Team Development

  • Executive Recruitment
  • Interim Leadership
  • Executional Support
  • Vendor Identification
  • Team Assessments
  • Team Restructuring
  • Sales Team Development
  • Sales Readiness

Recent Beauty Marketing Clients


Meet the team


Kelly Colbert
VP Customer Strategy

With experience in retail, entertainment, luxury & lifestyle industries, she's led customer marketing, retention, acquisition, and marketing automation initiatives for companies such as The Walt Disney Company, Estee Lauder Companies, Tiffany & Co., Rebecca Minkoff, and more.

Caleb Ludwick
Brand Voice and Messaging Director

Caleb is a Brand Voice Director and Copywriter. He works closely with agencies and in-house marketing teams for clients like Square, IDEO, Amsale, BlueCross Blue Shield, Yellow Freight, and Scripps Networks.

Stacey Groth
Brand Identity & UX Expert

Expert in art direction, digital design, and user experience with extensive agency background. Highly skilled in brand identity creating ID systems. Recent brand work: World Airways, Innovaccer, MeWe Nutrition.

Joshua Hay
Partner, Digital Marketing Leader

Josh leads digital marketing teams with ambitious thinking, effective planning, and deep knowledge that allows him to execute his own vision.

Jonathan Nail
Partner, CRM & Marketing Automation Strategist

A CRM/Marketing Automation expert, adept at leveraging automation tools & developing CRM strategies to drive customer engagement for brands like WorldRemit, Madison Reed, Malin+Goetz, and G-Form.

Brittney Kleinfelter
Marketing Director

15 years of marketing experience across retail and e-commerce, publishing, finance, and technology. Brittney specializes in SEO, SEM, marketing technology, email marketing automation and web analytics.

Case Studies


The following work represents a cross-section of our relevant experience:
Our Story

We adapt. We scale. We help grow successful businesses.

Find out if Chameleon Collective is the right partner for you.