My Big Prediction For 2019

I was out with some friends having a drink tonight when the conversation sparked a memory of a big prediction I had a couple years back. Everyone thought it was a bit nuts, but in the interest of making it public record I’m going to share this prediction with you. Why do I need to make it public record? Well, according to my friends one or all of the following thing will happen if I’m right:

  • They will immediately pay me $1,000,000
  • Pigs will fly out of their asses and do some form of aerial acrobatic show.
  • Hell will not only freeze over, but Satan will open some form of ice skating rink that also serves free heart shaped

Now that I’ve got that out of the way I’m going to share one of my most far out predictions for the future. Call me crazy, but I truly believe this will become reality in our lifetime.

Does anyone remember  BattleBots? It was a series of tournaments where remote controlled robots loaded with weapons and a healthy dose of armor kicked the snot out of each other in an arena. It reached it’s cultural peak in 2000 to 2002 when 5 tournaments were aired on Comedy Central.

The advancement of robotics over the coming ten years (and ongoing generations) will allow us to  build some fairly sophisticated robots. They’ll be bigger, faster, be able to handle bigger weapons and sustain more damage.

I predict that in ten years time robotic combat will become a more frequently viewed televised sport and in the coming decades will become a major spectator sport.

The reality is we love violence and competition. It’s evident in the sports we like from American football to Ultimate Fighting Championships. What boy wouldn’t love to watch four eight-foot robots rip each other to shreds with machine guns, flame throwers, and modified chain saws?

Apparently ESPN has just licensed them for another seasons that’s coming out in the spring of 2009. I’m interested to see how an updated version feels after 7 years off the air. Additionally it will be interesting to see how a sports network approaches it as opposed to a comedy channel.

Hopefully, you don’t mind my deviation from trend watching in marketing and simultaneously don’t think I’ve gone mad.

(I’ll have the last laugh though…. Oh you’ll see…. You’ll see…)

About The Author

Freddie Laker
Freddie Laker takes an entrepreneurial approach to problem-solving, helping clients transform their businesses through innovation, new technologies, and unconventional thinking. This has been the foundation which Freddie has built effective marketing strategies for both startups and established global brands for over 20 years. Freddie has been successful at founding, leading, and growing companies. Before providing interim leadership roles to companies Freddie has served as a CEO three times, a CMO twice and a VP of Strategy for one of the largest digital marketing agencies in the world. In 1996 Freddie founded one of the earliest Internet Service Providers in Florida, growing the business to over 15,000 customers. The company was acquired by WebUnited where Freddie joined the team as Director of Sales. In 2004 Freddie founded iChameleon Group. Freddie was deeply involved in the strategy, creative, and the business development process. With Freddie’s passion and talents, he transformed the company to a three office operation spanning Los Angeles, Miami, and London. iChameleon Group produced award winning work for Coca-Cola, Fanta, Burn, NBC, Guinness, Taco Bell, Becks, Kyocera, Motorola, Virgin Mobile, Mentos, and Toyota. In 2008 Sapient acquired iChameleon Group’s talented team to expand their creative offering. Freddie was responsible for driving digital marketing and business development with SapientNitro’s global clients. He brought to the role unique global perspectives gained from living and working in North America, Europe, and Asia. He had a leadership role in SapientNitro's Shanghai office where he helped expand their digital offerings and develop new business. During his time with SapientNitro, he drove some of its most innovative work for clients like Coca-Cola and Unilever. From 2008 to 2009, he drove digital marketing at key accounts and projects at a global level including Coca-Cola, vitaminwater, Powerade, Coca-Cola FIFA World Cup 2010, Happiness Factory 3, and Burn. In 2010 and 2011, he drove digital marketing across key accounts at Coca-Cola (including Pulpy), Unilever (including Lux, Lifebuoy, Paddle Pop, Knorr, Walls, Cornetto, and Omo), and the NBA. Freddie was based in Shanghai but operated across the region with deep relationships in India and Singapore. Freddie founded Guide in 2012. Guide was backed by several notable investors, including Sapient, due to interesting technology that allowed web based text to be converted to video on the fly. It was seen as a path to creating more desirable video content for online publishers, but the technology was not able to mature fast enough to meet commercial standards. After Guide, Freddie chose the path of a client side CMO. First, he led marketing at the leading men’s interest publisher Scout, driving a $90mm member and ecommerce business spanning 350 websites. Then he served as lead of marketing at Kairos, a Google backed Facial Biometrics company, where he significantly grew their inbound marketing platform. In 2015, Freddie founded Chameleon Collective, a consulting firm that supports CEOs and investors by providing executive leadership. He has held interim marketing leadership roles at various private equity backed organizations. Since starting Chameleon Collective, Freddie has led the marketing teams of various large organizations. Presently, Freddie has been the interim CMO for the first long-haul low-cost airline, World Airways. Prior to World Freddie had been the acting head of Direct to Consumer Marketing and Ecommerce at the leading action sports-focused watch brand, Nixon. In 2016 Freddie was the interim head of marketing for Backyard Discovery, the largest swing set manufacturer in North America, before supporting leadership with their merger with Step2. This merger created the largest outdoor toy company in North America. He lead the tremendous growth of their online business across their .com and Amazon. Freddie’s impact at the executive level is always felt. He’s passionate about his work and his desire to make a meaningful impact on companies undergoing periods of transformation. Freddie has spoken at innovation events, such as SXSW and the Cannes Lions, and has written for multiple industry publications, including Forbes, AdAge, VentureBeat, Forbes and PSFK. His marketing work has been recognized by the Cannes Lions, DA&D, SXSW, One Show, CLIO awards, Addys, Webbies, and the Effies. And yes… Freddie has a thing for Chameleons.