The World After Advertising

I was asked to give the opening keynote at The World After Advertising conference in Düsseldorf, Germany, back in November 2010; where I presented a PoV on the future of advertising and the digital landscape – focusing heavily on user experience driven by data & technology.

The keynote covers relations between people and brands, the evolution of the digital consumer, the evolution of technology and how it changed us, an introduction to contextual computing, adaptive experiences, the Internet of Things, and a few predictions for the next 5 years.

The events was recorded, but I have not managed to get the official video — luckily for us, someone at the front row recorded the entire keynote from their phone.

Find below the full video recording, slides, and an amazing infographic an artist made live while listening to my keynote.

YouTube Full Video Recording:

SlideShare with full audio voice over:

Future of Advertising Infographic

Last but not least, big thanks to Martin Meyer-Gossner from TheStrategyWeb for such an amazing review.

So what do you think? Will contextual computing control personalized experiences and media? Will the government try to regulate the Internet of Things? Will Facebook have the guts to get into display ads?  Will Google finally get one right and build the right experience for seamless social mobility into the Android OS?

About The Author

Rob Gonda //
Rob is a senior executive consultant that has been performing CIO/CTO/CDO/CXO roles for companies varying from small startups, to mid-market fast growth private equity owned, to large fortune 100 enterprises. He focuses on digital transformation, impact of technology and shifting consumer behavior, and brings… Learn More