The Chameleon Collective Manifesto

Today’s organizations are built for a linear world: hierarchical, closed, top down and focused on centralized ownership and control.

We reject the status quo.

We are a collective founded on three core beliefs.

  1. We believe people are most impactful when they can align their work and their passions. Giving them the freedom to choose their clients, work-life balance, and path in life which allows them to attain true happiness.
  2. We believe in a new way of working that is in tune with an increasingly connected world impacted by disruptive technologies that can drive exponential growth.  We aspire to look beyond traditional corporate approaches to culture, communication, and organizational structure that limit a company’s potential to grow and innovate.
  3. We believe there is an entrepreneur in all of us and know that entrepreneurial spirit is nurtured when surrounded by like-minded individuals and the knowledge, wisdom and network of a collective.

    As a collective who we are is as important as how we are organized. We are an organization designed for the modern age. Completely flat with shifting leadership based on the needs of our clients or the particular challenges we face. To continue to recruit the best, brightest, and smartest partners in the world it’s imperative that the new generation feels no less valuable than those that arrived in the beginning.

Our unique business model ensures that our clients pay for true value delivered by world class leaders and not corner offices. Simultaneously all of the revenue, after operating costs, is put in the hands of the people doing the work – allowing us to attract industry leaders.

When you reduce the barriers between people and clients through re-imagined culture, communication, and compensation new possibilities are unlocked. Unbound by conventional thinking we believe we offer a clients a path forward that others cannot.

We are change.

We are Chameleons.


About The Author

Freddie Laker
Freddie Laker has built effective marketing strategies for both startups and established global brands. His entrepreneurial approach to problem-solving has enabled his success at founding (3 companies), leading, and growing organizations for over 20 years. In 2004, Freddie launched his second company, iChameleon Group. His team, with offices in Los Angeles, Miami, and London, produced award winning creative work for some of the world’s top brands including Coca-Cola, NBC, Virgin Mobile, Toyota, and others. iChameleon Group was acquired by SapientNitro in 2008. Freddie has also worked client-side as a CMO for Scout, an $90mm ecommerce business spanning 350 websites, as well as Google-backed company, Kairos. Since founding Chameleon Collective, in 2015, Freddie has held interim marketing leadership roles at various private equity backed organizations including Backyard Discovery, Nixon, and World Airways as well as Bain Credit backed Encompass Supply Chain Solutions. Freddie’s impact at the executive level is always felt. He’s passionate about helping clients transform through innovation, new technologies, and unconventional thinking.

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