Facebook Places Live

Earlier today Facebook finally announced the official launch of Facebook places. Mashable, ReadWriteWeb, and others covered it live, but if you missed the announcement, here’s what you have to know. BTW, one thing no one is talking about yet is Places within the Graph API. You can query recent checkins by users, pages, places: GET […]

Official Facebook Places Video

Check out the official teaser video for Facebook places. What I really love about it is that it maps exactly to SapientNitro’s PoV on the space-time continuum for experience mapping; in layman terms what we believe is that every moment should cross space and time. A moment crosses spacewhen multiple people in different locations can live […]

SapientNitro at SXSW 2011

It always amazed me how SXSW calls for speakers about 11 months in advanced and has to lock down all sessions 6 months in advanced. Of course there could be some timeless sessions that will always make sense, but it’s hard to know how topics will be relevant 9 months from now … With that […]

Coke + Village + Teens + RFID = Influence

This is a smart move on Coke’s end. Everyone knows that Coke mainly targets teens, and what if instead of marketing to teens, you get teens come to you, promote you, share, chat, and advocate your brand? Dream came true … Coke organized this experimental amazing hangout villa they called The Coca Cola Village. They’ve […]

Twitter Launching Official Tweet Buttons

Twitter just launched their official Tweet this button — about time … it comes in three versions (110×20, 55×20, 55×63) with five different settings for customization. You can set the URL obviously, the Tweet text default, via @SapientNitro or some user, related, and count box position. You can embed with an iframe or embed with […]

Viral Video Friday – Geico

Today’s Viral Video Friday goes to Geico. Their new Piggy commercial is the first Geico commercial in their channel to ever go viral… amazingly, out of the 43 commercials posts in their channel, this Piggy one is the first to pass the 1 million views mark, and it did it in less than a week.

Latest Foot Locker ads by SapientNitro

The “Art Class” spot for Foot Locker by SapientNitro features a purportedly nude male model, being described by students as “leathery” and “crooked.” Very nicely done. Second spot takes a spin on the old butterface and introduces the concept of buttershoes.

Stat-tacular Old Spice Case Study by W+K

• Old Spice accounted for 75 percent of conversations in the category in the first three months of 2010. • Half the conversations came from women. • The YouTube/Twitter social media response campaign was “the fastest-growing and most popular interactive campaign in history.” • More people watched its videos in 24 hours than those who […]