Farzana, Author at Chameleon Collective

By: Farzana

02 DecBrand Marketing vs Performance Marketing

Written by Farzana
Categorised Brand Development, Growth Marketing

Finding the right balance Is brand marketing becoming a forgotten hero? Many direct-to-consumer brands in today’s climate have begun to develop…

How Are Leading Retailers And Direct-to-consumer Brands Investing In Digital?

17 JunHow are Leading Retailers and Direct-to-Consumer Brands Investing in Digital?

Written by Farzana
Categorised Brand Development, Featured, Retail & Ecommerce

Chameleon Collective partnered with CommerceNext & Oracle to produce an industry-leading research study. Here are the top five takeaways from this…