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How to Use UTM Tracking Codes in Google Analytics

A step-by-step guide for creating and using UTM tracking codes in Google Analytics to understand your website traffic If you’re responsible for creating and running digital marketing campaigns, you should know where most of your traffic is coming from. Although Google Analytics helps you to track which websites your clicks/conversions are coming from, it doesn’t […]

Oh Ship! A Conversation About Leadership

Oh Ship! is a new web series from Chameleon Collective Partners Freddie Laker and Ben Way.  It’s a light hearted conversation around entrepreneurship, investing and dealing with investors, running companies, innovation, any other random things that Freddie and Ben are inspired by. Serious subjects, but rarely serious, the show is (in their own words) “a […]

5 Leadership Strategies for C-Suite Executives

Innovative disruption and constant change are challenges for every business in this digital age of organizational uncertainty. From artificial intelligence to shifting algorithms, technology has irrevocably altered the foundations of the workplace. Where does this phenomenon leave our captains of industry today? While companies weather these sea-changes, senior executives are embracing agile management styles and […]

The Chameleon Collective Manifesto

Today’s organizations are built for a linear world: hierarchical, closed, top down and focused on centralized ownership and control. We reject the status quo. We are a collective founded on three core beliefs. We believe people are most impactful when they can align their work and their passions. Giving them the freedom to choose their […]

5 Innovations Transforming Biotech

Biotech is an area of technology that affects all of us in some way or other.  It’s an area that I’ve grown increasingly interested in over the last couple of years as its innovations feel more and more like stories from the realm of science fiction. There are completely new ways to create food or […]

11 Virtual Reality (VR) Glasses Compared

Virtual reality glasses and head mounted displays have jumped out of the realms of sci fi and into reality in recent times. They are not ubiquitous, or even part of the mainstream yet, but they are definitely gaining something of a cult following. VR glasses will soon be common enough, however, and it is not […]

Five Best Innovations of April 2015

April was a great month for innovation, ranging from exciting announcements from Tesla, Yahoo, and Microsoft to bleeding edge innovation from a group of British scientists. Tesla’s Home Battery Tesla have now widened their product range beyond cars with the creation of Tesla Energy, which focuses on reducing the use of grid power in households. […]

5 Innovations Breaking the Boundaries of Digital

For the last thirty years, since the birth of the Internet, both the physical and digital worlds have continued to evolve, with innovation after innovation. For most of that time, they have been two separate entities but the boundaries between the physical and digital worlds are crumbling. Here are five innovations that are doing their utmost […]