Case Study: Gap, Inc. Improves Marketing Results with a Personalized Approach

A conversation with Noam Paransky, SVP of Digital at Gap Inc., about their strategy and technology Savvy marketers know that today’s consumers are picky—they no longer respond to batch-and-blast marketing campaigns directed to a broad swath of buyers. They want to connect with brands who are as authentic and unique as they are. They look […]

How Sephora Makes Beauty A Two-Way Conversation

This post was originally posted on Forbes.com on APR 12, 2018. You can access the original post here. Luxury brands are not known for allowing consumers to dictate trends and brand initiatives. They’ve had long-standing policies of disseminating their editorial point of view through traditional channels and using aspirational imagery to create irrational demand. Sephora does […]

Can Algorithms Replace Humans At Stitch Fix?

This post was originally posted on Forbes.com on MAR 15, 2018. You can access the original post here. In the high-touch, highly subjective world of fashion, nobody thought computers would ever style customers and predict fashion trends. Yet, the online personalized styling service Stitch Fix made this reality. Stitch Fix clients sign up to receive customized […]

How Rebecca Minkoff Built A Fashion Brand Fueled By Female Empowerment

This post was originally posted on Forbes.com on FEB 6, 2018. You can access the original post here. Breaking into the fashion industry isn’t a cakewalk—or catwalk. Like in many industries, incumbents have the advantage based on their longstanding relationships with buyers and media influencers. Rebecca Minkoff decided to break tradition and build her fashion […]

How Augmented Reality Is Giving Furniture A Boost In Sales

This post was originally posted on Forbes.com on DEC 20, 2017. You can access the original post here. As more and more purchases move online, new categories of products start gaining ecommerce traction. Books and music were the first to establish a dominant ecommerce presence because consumers didn’t need to touch those items to experience […]

Will AI Be The Future Of Retail?

This post was originally posted on Forbes.com on DEC 15, 2017. You can access the original post here. 2017 has been a landmark year for the retail industry. With over 6,700 planned stores closures announced, this year beats the previous all-time high of 6,163 store closings set during the financial crisis in 2008. Whereas the 2008 […]

How Jet Is Stocking Walmart With Innovation

This post was originally posted on Forbes.com on NOV 16, 2017. You can access the original post here. Working at AOL in the late 1990s, I watched countless innovative companies crumble after being acquired. Trailblazers like Spinner, Netscape and Bebo either completely disappeared or became a mere shadow of their former selves after AOL forced […]