You Can Win On Amazon With Three Simple Strategies

This post was originally posted on Forbes.com on NOV 6, 2017. You can access the original post here. It’s no secret that Amazon is disproportionately capturing more and more online customers compared to any of its ecommerce counterparts. By the end of 2017, Amazon will represent 44% of online sales compared to 38% the year before. […]

How Online Brands Are Winning In The Offline World

This post was originally posted on Forbes.com on OCT 12, 2017. You can access the original post here. With 6,300 stores shutting down this year, shopping appears to have moved from traditional brick-and-mortar retail to digital channels like ecommerce. But, perhaps things aren’t changing as drastically as they seem. While traditional retailers undergo mass store closures, […]

Why Keds Is Consumer Obsessed And You Should Be Too

This post was originally posted on Forbes.com on SEP 28, 2017. You can access the original post here. Marketing isn’t always about the newest omnichannel tools and cutting customer acquisition costs. For Keds, the iconic casual sneaker brand worn by stars worldwide, it always starts and ends with the consumer.  Chameleon Collective partner, Veronika Sonsev, […]

How To Manage Your Ecommerce Business Like A Video Game

This post was originally posted on Forbes.com on SEP 12, 2017. You can access the original post here. What do Farmville and face creams have in common from a marketing perspective? Plenty, according to Dermstore President, Cathy Beaupain. While not an obvious connection to most, Beaupain’s also not your traditional retail exec. She didn’t climb the […]

The Secrets To Profitably Acquiring Customers On Facebook

This post was originally posted on Forbes.com on AUG 1, 2017. You can access the original post here. Advertising on social is an ever-evolving area of customer acquisition. It’s increasingly challenging to acquire customers in a way that generates a positive return on investment (ROI). So, who’s really doing it right these days?     […]

5 Life Hacks that Will Save You 10 Hours a Week

Life hacks share by Veronika Sonsev in her most recent article publish on inc.com by Springboard Enterprises  Are there really ever enough hours in the day to get everything done? As a busy executive, it’s important to focus on the big stuff and outsource as much of the small stuff as possible (a tip I learned from […]