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In: Brand Development

16 JunWorld-Class CxO Group Develops New Approach To Assess Sales & Marketing


CLEAR™ Assessment Empowers Companies to Unlock Value and Drive Business Growth Image Source MIAMI, June 15, 2021 /PRNewswire/ — Today, Chameleon…

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brand marketers media dollars

14 OctWhy Brands Need To Put Their Money Where Their Mouth Is & Consumers Should Demand It!


Every day we hear more and more about the “informed” and “activist” consumer whose purchase decision making is not just influenced…

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sales triggers - psychological triggers which boost sales

09 DecPsychological Triggers Which Boost Sales


5 Sales Triggers through Psychology Customers are human, just like you, and, as such, they often appear to be – and…

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brand marketing vs performance marketing

02 DecBrand Marketing vs Performance Marketing


Finding the right balance Is brand marketing becoming a forgotten hero? Many direct-to-consumer brands in today’s climate have begun to develop…

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how to increase your conversion rate with color psychology

11 NovHow to Increase Your Conversion Rate with Color Psychology


The Missing Link  Now that the world has gone digital, every brand is doing its best to stand out and attract…

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Ad Spend And Messaging: It’s The Services, Stupid

15 JulAd Spend and Messaging: It’s the services, stupid


Behind the accelerating crisis in advertising lie challenging new rules for building, growing and sustaining brands While the rosé flowed freely…

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How Are Leading Retailers And Direct-to-consumer Brands Investing In Digital?

17 JunHow are Leading Retailers and Direct-to-Consumer Brands Investing in Digital?


Chameleon Collective partnered with CommerceNext & Oracle to produce an industry-leading research study. Here are the top five takeaways from this…

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5 Reasons Why Eq-focused Cmos Are The  Future Of Marketing

10 Jun5 Reasons Why EQ-Focused CMOs are the Future of Marketing


The Growing Importance of Marketing with Emotional Intelligence (EQ) and Why IQ is Quickly Taking a Back Seat The World Economic…

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5 Strategies For Effectively Managing Your Brand Reputation On Amazon

29 Apr5 Strategies for Effectively Managing Your Brand Reputation on Amazon


Excellent feedback is the key to succeeding on Amazon’s platform. Source The quality of your reviews is one of the most…

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The Art And Science Of Building Great Brands: 6 Tips From The Trenches.

28 MarThe Art And Science of Building Great Brands: 6 Tips From The Trenches.


What you need for a successful brand strategy. Imagine this: The branding agency just left. After months of internal analysis, customer…

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