
Every day we hear more and more about the “informed” and “activist” consumer whose purchase decision making is not just influenced…
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5 Sales Triggers through Psychology Customers are human, just like you, and, as such, they often appear to be – and…
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Finding the right balance Is brand marketing becoming a forgotten hero? Many direct-to-consumer brands in today’s climate have begun to develop…
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The Missing Link Now that the world has gone digital, every brand is doing its best to stand out and attract…
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Behind the accelerating crisis in advertising lie challenging new rules for building, growing and sustaining brands While the rosé flowed freely…
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Chameleon Collective partnered with CommerceNext & Oracle to produce an industry-leading research study. Here are the top five takeaways from this…
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The Growing Importance of Marketing with Emotional Intelligence (EQ) and Why IQ is Quickly Taking a Back Seat The World Economic…
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Excellent feedback is the key to succeeding on Amazon’s platform. Source The quality of your reviews is one of the most…
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What you need for a successful brand strategy. Imagine this: The branding agency just left. After months of internal analysis, customer…
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Identify attitudes and motivations to find a common thread between your desired target customers using psychographics. Introduction It’s not easy picking…
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