How to Launch a Successful Rebranding Strategy

Source Rebranding is not for the weak. Not only does it take a tremendous amount of work and require a sizeable chunk of your budget; it’s also extremely risky. Why? Because it takes years for a brand to gain the trust and loyalty of its customers. Despite the magnitude of the task though, expending energy […]

Why Customer Experience is the Competitive Advantage You Didn’t Know You Needed

Why better customer experience is the new loyalty currency for travel and hospitality Introduction With most airline companies focusing on boosting their profits, it seems that the most important factor in their success has been pushed aside: the customers.   Despite reports showing that 86% of customers are willing to pay more for better customer […]

Oh Ship! A Conversation About the Creative Process

Oh Ship! A Conversation About the Creative Process This week on Oh Ship Freddie Laker is joined by special guest and expert designer, Juan Morales, to talk about how to manage the creative process with different types of clients, the challenges of being a ‘creative’ in the agency and consulting world, and their personal Oh Ship […]

Oh Ship! A Conversation About Networking

Oh Ship! A Conversation About Networking This week on Oh Ship Ben Way and Freddie Laker talk about networking no-no’s, the power of–and mistakes to avoid–on LinkedIn, and their best tips when considering who to connect with at events and how. Pro tip: Drinking together can be a fun start. Join them as they dive into […]

Three Survival Strategies For Legacy CPG’s

Far and wide across the consumer packaged goods (CPG) and retail economy, digital disruption is forcing legacy brands to radically reevaluate how they view production, distribution, and consumption in the digital age. Distribution and sales models date back 100 years and incumbents are slowly adapting to the rise of “digital native” consumers. This consumer is […]

FOUR WORLD CLASS PARTNERS JOIN C/C

Advertising-Industry Legend Ari Merkin Joins Chameleon Collective Fernand Fernandez, Rob Gonda and Ben Way also join the Collective that is designed to disrupt the linear hierarchy of the traditional agency and consulting business models Chameleon Collective, a company founded to drive marketing, business development and innovation across the media, retail and technology sectors, today announced […]