How Sephora Makes Beauty A Two-Way Conversation

This post was originally posted on Forbes.com on APR 12, 2018. You can access the original post here. Luxury brands are not known for allowing consumers to dictate trends and brand initiatives. They’ve had long-standing policies of disseminating their editorial point of view through traditional channels and using aspirational imagery to create irrational demand. Sephora does […]

7 Mistakes to Avoid When Hiring an e-Commerce Director

Every retailer is looking to increase their e-commerce business and drive better results with their digital marketing. Since e-Commerce is expected to grow by 8-12%+ over the next few years, it’s no surprise that companies will be hiring more marketing professionals with e-commerce and digital marketing experience. When looking for your next e-Commerce Director, how do you […]

Retail’s Big Show #NRF2018 Wrap-Up

Image from NFR Flickr As an eCommerce and Digital Marketing leader, mainly on the client side for 15+ years, I’m always trying to find ways to balance my curiosity around shiny cool technologies and practical innovations that lead to great return on investment. With last week’s wrap up of Retail’s Big Show #NRF2018, I was […]

5 Operational Keys to Building a Digital House for Success

Digital operations aren’t sexy. It’s a lot like the plumbing in your house. If not done right from the start, it gets messy. What are digital operations? They are the processes, procedures, structure and teams along with the day to day execution needed to efficiently and successfully build and service your products and customers. It’s amazing how […]

Why Keds Is Consumer Obsessed And You Should Be Too

This post was originally posted on Forbes.com on SEP 28, 2017. You can access the original post here. Marketing isn’t always about the newest omnichannel tools and cutting customer acquisition costs. For Keds, the iconic casual sneaker brand worn by stars worldwide, it always starts and ends with the consumer.  Chameleon Collective partner, Veronika Sonsev, […]

The Secrets To Profitably Acquiring Customers On Facebook

This post was originally posted on Forbes.com on AUG 1, 2017. You can access the original post here. Advertising on social is an ever-evolving area of customer acquisition. It’s increasingly challenging to acquire customers in a way that generates a positive return on investment (ROI). So, who’s really doing it right these days?     […]

The Digital Equivalent Of A Pint Of Ice Cream

Tablet adoption is growing rapidly. The last quarter of 2012 saw tablet shipments surpass those of desktop PCs and notebooks for the first time, according Mary Meeker’s recent Internet Trends report. A full fifth of US homes now own a tablet, and Apple’s iPad has outpaced iPhone growth by 300 percent.

Google+ US-geek-male skewed Infographic

Google+ now finally open to the public “might” make me change my perception. Google+ (plus) launched early July on an invite only basis, which seems to have heavily skewed towards a geeky male US-based audience. At the moment, Google+ really has nothing to offer in the social end … yes, the way you organize friends […]