fbpx

Retention: It’s About Developing Your Customer Experience Strategy

I’ve been in the e-commerce trenches since 1998, since the original dot.bomb days. I cut my teeth in the B2C acquisition, tweaking and optimizing the funnel, and have had my fair share in creating retention strategies for several clients. The biggest missed opportunity I have seen with nearly every client is: they don’t listen to […]

4 Reasons Why An Amazon Seller Should Advertise with AMS

More consumers are using Amazon as their one-stop shop for product searches rather than going through search engines. Statistics show that in December 2014, 34 percent of U.S consumers were using search engines to conduct first-time product searches. By December 2016, only 28 percent began their searches there. In the same time frame, the number […]

Oh Ship! A Conversation About Working Abroad

Oh Ship! A Conversation About Working Abroad This week on Oh Ship Ben Way and Freddie Laker reflect on business etiquette while working abroad, their best advice on working internationally and Freddie’s current adventures in Amsterdam. Join them as they dive into the best Oh Ship! tips before your next business trip including language barriers, the current […]

Personalized Medicine: Everything The Digital Economy Has To Offer

Medical Technology & The Digital Economy This article originally appeared in Forbes. When thought leaders lay out a vision of revolutionizing healthcare in the coming years, it’s usually a fusion of medicine and ground-breaking technology. This calls to mind sophisticated AI robots performing noninvasive surgery with lasers to cure cancer in a matter of minutes. Chances […]

Startup to Staff-up: Getting the Balance Right

Key considerations for effective startup staffing Every year, less than 10% — out of an estimated 100,000 technology startups — are considered promising enough to achieve the first round of investment from private equity or venture capital sources. When a startup accomplishes this benchmark, it is no longer an interesting idea but has evolved into […]

How to Use UTM Tracking Codes in Google Analytics

A step-by-step guide for creating and using UTM tracking codes in Google Analytics to understand your website traffic If you’re responsible for creating and running digital marketing campaigns, you should know where most of your traffic is coming from. Although Google Analytics helps you to track which websites your clicks/conversions are coming from, it doesn’t […]

6 Top Questions to Ask at Your Next Interview to Land that Dream Job

6 Top Questions to Ask During Your Interview Be the candidate that stands out with intelligent questions Congratulations! You’ve made it through the preliminaries, and your interview is scheduled. Now, all that remains is to ace your meeting with the hiring manager and secure the position. Successful job-seekers know preparing for an interview is crucial […]