A brand positioning strategy isn’t an afterthought for your startup. Here’s why you need it now. Have you ever heard founders and entrepreneurs describe their startups as their “babies?” I totally get it. They work day and night to nurture their big ideas. Everything else falls by the wayside so they can give their fullest […]
6 Top Questions to Ask During Your Interview Be the candidate that stands out with intelligent questions Congratulations! You’ve made it through the preliminaries, and your interview is scheduled. Now, all that remains is to ace your meeting with the hiring manager and secure the position. Successful job-seekers know preparing for an interview is crucial […]
Your interview process is making a strong impression on prime candidates–for better or worse. These 5 easy steps will help you to hire only the best talent. As all hiring managers well know, it’s a tight market for talent out there in fields from e-commerce and digital marketing to information technology. Your interview process not […]
A Discord community is the next generation of social engagement You may not have heard of it yet, but Discord is a very popular voice and text chat platform, with over 130 million registered users after only three years on the market. Like Skype, it has its roots in gaming. It’s also finding use […]
One thing that all effective campaigns have in common is that they connect with their audience at one level or another. Because of the sheer nature of athletic pastimes, sports marketing campaigns can help build rapport with consumers – as long as it’s set up correctly that is. Regardless of the channel, audience, or product […]
E-tail Connect in Miami was just a few weeks after ShopTalk, but it was a very different setting. The organizers of eTail Connect carefully selected 100 executives from some of the most innovative retailers to come together and discuss the future of retail in a variety of formats, from workshops to networking events to highly […]
It’s no secret that change is in the air. The traditional workplace is dissolving before our very eyes, and we’re seeing the rise of a new style of worker—one who is not defined nor confined by the company for which they work for, but instead, by how they work. Thanks to readily accessible tools and […]
Advertising-Industry Legend Ari Merkin Joins Chameleon Collective Fernand Fernandez, Rob Gonda and Ben Way also join the Collective that is designed to disrupt the linear hierarchy of the traditional agency and consulting business models Chameleon Collective, a company founded to drive marketing, business development and innovation across the media, retail and technology sectors, today announced […]
According to Sun Tsu, the ancient Chinese military strategist, “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” These words were just as relevant then as they are now for today’s business leaders. If you’re worrying that your strategic plan is missing part of the picture, or […]
On October 19th, we hosted a Future of Retail Dinner at the fabulous penthouse loft of Laurel Touby and Jon Fine. The main item on the agenda was “where is retail going and how do you get ahead of the game?” The dinner was co-hosted by Charlie Cole (Tumi), Laurel Touby (Flatiron Investors) and Veronika […]
