How to Use UTM Tracking Codes in Google Analytics

A step-by-step guide for creating and using UTM tracking codes in Google Analytics to understand your website traffic If you’re responsible for creating and running digital marketing campaigns, you should know where most of your traffic is coming from. Although Google Analytics helps you to track which websites your clicks/conversions are coming from, it doesn’t […]

6 Top Questions to Ask at Your Next Interview to Land that Dream Job

6 Top Questions to Ask During Your Interview Be the candidate that stands out with intelligent questions Congratulations! You’ve made it through the preliminaries, and your interview is scheduled. Now, all that remains is to ace your meeting with the hiring manager and secure the position. Successful job-seekers know preparing for an interview is crucial […]

FOUR WORLD CLASS PARTNERS JOIN C/C

Advertising-Industry Legend Ari Merkin Joins Chameleon Collective Fernand Fernandez, Rob Gonda and Ben Way also join the Collective that is designed to disrupt the linear hierarchy of the traditional agency and consulting business models Chameleon Collective, a company founded to drive marketing, business development and innovation across the media, retail and technology sectors, today announced […]

Strategic Offsites: 5 Steps to Success

According to Sun Tsu, the ancient Chinese military strategist, “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”  These words were just as relevant then as they are now for today’s business leaders. If you’re worrying that your strategic plan is missing part of the picture, or […]