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4 Reasons Why An Amazon Seller Should Advertise with AMS

More consumers are using Amazon as their one-stop shop for product searches rather than going through search engines. Statistics show that in December 2014, 34 percent of U.S consumers were using search engines to conduct first-time product searches. By December 2016, only 28 percent began their searches there. In the same time frame, the number […]

How Sephora Makes Beauty A Two-Way Conversation

This post was originally posted on Forbes.com on APR 12, 2018. You can access the original post here. Luxury brands are not known for allowing consumers to dictate trends and brand initiatives. They’ve had long-standing policies of disseminating their editorial point of view through traditional channels and using aspirational imagery to create irrational demand. Sephora does […]

7 Mistakes to Avoid When Hiring an e-Commerce Director

Every retailer is looking to increase their e-commerce business and drive better results with their digital marketing. Since e-Commerce is expected to grow by 8-12%+ over the next few years, it’s no surprise that companies will be hiring more marketing professionals with e-commerce and digital marketing experience. When looking for your next e-Commerce Director, how do you […]

Can Algorithms Replace Humans At Stitch Fix?

This post was originally posted on Forbes.com on MAR 15, 2018. You can access the original post here. In the high-touch, highly subjective world of fashion, nobody thought computers would ever style customers and predict fashion trends. Yet, the online personalized styling service Stitch Fix made this reality. Stitch Fix clients sign up to receive customized […]

How Rebecca Minkoff Built A Fashion Brand Fueled By Female Empowerment

This post was originally posted on Forbes.com on FEB 6, 2018. You can access the original post here. Breaking into the fashion industry isn’t a cakewalk—or catwalk. Like in many industries, incumbents have the advantage based on their longstanding relationships with buyers and media influencers. Rebecca Minkoff decided to break tradition and build her fashion […]

Retail’s Big Show #NRF2018 Wrap-Up

Image from NFR Flickr As an eCommerce and Digital Marketing leader, mainly on the client side for 15+ years, I’m always trying to find ways to balance my curiosity around shiny cool technologies and practical innovations that lead to great return on investment. With last week’s wrap up of Retail’s Big Show #NRF2018, I was […]