5 Things Leading Retailers Do To Thrive In The Age of Amazon

Chameleon Collective Partner, Veronika Sonsev, recently attended Shoptalk, one of the world’s largest conferences for retail and e-commerce innovation. This is the full article highlighting five important things to thrive in the age of Amazon , originally published in Forbes.   Last week, leading retailers gathered in Las Vegas for Shoptalk, one of the world’s largest

7 Mistakes to Avoid When Hiring an e-Commerce Director

Every retailer is looking to increase their e-commerce business and drive better results with their digital marketing. Since e-Commerce is expected to grow by 8-12%+ over the next few years, it’s no surprise that companies will be hiring more marketing professionals with e-commerce and digital marketing experience. When looking for your next e-Commerce Director, how do you

Why Keds Is Consumer Obsessed And You Should Be Too

Marketing isn’t always about the newest omnichannel tools and cutting customer acquisition costs. For Keds, the iconic casual sneaker brand worn by stars worldwide, it always starts and ends with the consumer.  Chameleon Collective partner, Veronika Sonsev, talked to Emily Culp (CMO of Keds) and found out why strategizing with a consumer-first mentality proves so

The Future of Retail Got Together in NYC

On October 19th, we hosted a Future of Retail Dinner at the fabulous penthouse loft of Laurel Touby and Jon Fine. The main item on the agenda was “where is retail going and how do you get ahead of the game?” The dinner was co-hosted by Charlie Cole (Tumi), Laurel Touby (Flatiron Investors) and Veronika

The Future of Mobile Payments [Infographic]

As smartphone vendors and mobile operators shift their strategies to incorporate wireless payment technologies into mobile phones, consumers will soon be able to drop their wallet and carry every piece of important payment information on their handset. NFC is already starting to be built into a range of Android smartphones, RIM and Nokia have committed