Retail’s Big Show #NRF2018 Wrap-Up

Image from NFR Flickr As an eCommerce and Digital Marketing leader, mainly on the client side for 15+ years, I’m always trying to find ways to balance my curiosity around shiny cool technologies and practical innovations that lead to great return on investment. With last week’s wrap up of Retail’s Big Show #NRF2018, I was […]

How Augmented Reality Is Giving Furniture A Boost In Sales

This post was originally posted on Forbes.com on DEC 20, 2017. You can access the original post here. As more and more purchases move online, new categories of products start gaining ecommerce traction. Books and music were the first to establish a dominant ecommerce presence because consumers didn’t need to touch those items to experience […]

Will AI Be The Future Of Retail?

This post was originally posted on Forbes.com on DEC 15, 2017. You can access the original post here. 2017 has been a landmark year for the retail industry. With over 6,700 planned stores closures announced, this year beats the previous all-time high of 6,163 store closings set during the financial crisis in 2008. Whereas the 2008 […]

How Jet Is Stocking Walmart With Innovation

This post was originally posted on Forbes.com on NOV 16, 2017. You can access the original post here. Working at AOL in the late 1990s, I watched countless innovative companies crumble after being acquired. Trailblazers like Spinner, Netscape and Bebo either completely disappeared or became a mere shadow of their former selves after AOL forced […]

You Can Win On Amazon With Three Simple Strategies

This post was originally posted on Forbes.com on NOV 6, 2017. You can access the original post here. It’s no secret that Amazon is disproportionately capturing more and more online customers compared to any of its ecommerce counterparts. By the end of 2017, Amazon will represent 44% of online sales compared to 38% the year before. […]

How Online Brands Are Winning In The Offline World

This post was originally posted on Forbes.com on OCT 12, 2017. You can access the original post here. With 6,300 stores shutting down this year, shopping appears to have moved from traditional brick-and-mortar retail to digital channels like ecommerce. But, perhaps things aren’t changing as drastically as they seem. While traditional retailers undergo mass store closures, […]

Why Keds Is Consumer Obsessed And You Should Be Too

This post was originally posted on Forbes.com on SEP 28, 2017. You can access the original post here. Marketing isn’t always about the newest omnichannel tools and cutting customer acquisition costs. For Keds, the iconic casual sneaker brand worn by stars worldwide, it always starts and ends with the consumer.  Chameleon Collective partner, Veronika Sonsev, […]

How To Manage Your Ecommerce Business Like A Video Game

This post was originally posted on Forbes.com on SEP 12, 2017. You can access the original post here. What do Farmville and face creams have in common from a marketing perspective? Plenty, according to Dermstore President, Cathy Beaupain. While not an obvious connection to most, Beaupain’s also not your traditional retail exec. She didn’t climb the […]

The Future of Retail Got Together in NYC

On October 19th, we hosted a Future of Retail Dinner at the fabulous penthouse loft of Laurel Touby and Jon Fine. The main item on the agenda was “where is retail going and how do you get ahead of the game?” The dinner was co-hosted by Charlie Cole (Tumi), Laurel Touby (Flatiron Investors) and Veronika […]