Oh Ship! A Conversation About Leadership

Oh Ship! is a new web series from Chameleon Collective Partners Freddie Laker and Ben Way.  It’s a light hearted conversation around entrepreneurship, investing and dealing with investors, running companies, innovation, any other random things that Freddie and Ben are inspired by. Serious subjects, but rarely serious, the show is (in their own words) “a […]

5 Leadership Strategies for C-Suite Executives

Innovative disruption and constant change are challenges for every business in this digital age of organizational uncertainty. From artificial intelligence to shifting algorithms, technology has irrevocably altered the foundations of the workplace. Where does this phenomenon leave our captains of industry today? While companies weather these sea-changes, senior executives are embracing agile management styles and […]

Retail’s Big Show #NRF2018 Wrap-Up

Image from NFR Flickr As an eCommerce and Digital Marketing leader, mainly on the client side for 15+ years, I’m always trying to find ways to balance my curiosity around shiny cool technologies and practical innovations that lead to great return on investment. With last week’s wrap up of Retail’s Big Show #NRF2018, I was […]

You Can Win On Amazon With Three Simple Strategies

This post was originally posted on Forbes.com on NOV 6, 2017. You can access the original post here. It’s no secret that Amazon is disproportionately capturing more and more online customers compared to any of its ecommerce counterparts. By the end of 2017, Amazon will represent 44% of online sales compared to 38% the year before. […]

5 Operational Keys to Building a Digital House for Success

Digital operations aren’t sexy. It’s a lot like the plumbing in your house. If not done right from the start, it gets messy. What are digital operations? They are the processes, procedures, structure and teams along with the day to day execution needed to efficiently and successfully build and service your products and customers. It’s amazing how […]

How Online Brands Are Winning In The Offline World

This post was originally posted on Forbes.com on OCT 12, 2017. You can access the original post here. With 6,300 stores shutting down this year, shopping appears to have moved from traditional brick-and-mortar retail to digital channels like ecommerce. But, perhaps things aren’t changing as drastically as they seem. While traditional retailers undergo mass store closures, […]

Why Keds Is Consumer Obsessed And You Should Be Too

This post was originally posted on Forbes.com on SEP 28, 2017. You can access the original post here. Marketing isn’t always about the newest omnichannel tools and cutting customer acquisition costs. For Keds, the iconic casual sneaker brand worn by stars worldwide, it always starts and ends with the consumer.  Chameleon Collective partner, Veronika Sonsev, […]