fbpx

Retention: It’s About Developing Your Customer Experience Strategy

I’ve been in the e-commerce trenches since 1998, since the original dot.bomb days. I cut my teeth in the B2C acquisition, tweaking and optimizing the funnel, and have had my fair share in creating retention strategies for several clients. The biggest missed opportunity I have seen with nearly every client is: they don’t listen to […]

4 Reasons Why An Amazon Seller Should Advertise with AMS

More consumers are using Amazon as their one-stop shop for product searches rather than going through search engines. Statistics show that in December 2014, 34 percent of U.S consumers were using search engines to conduct first-time product searches. By December 2016, only 28 percent began their searches there. In the same time frame, the number […]

How to Use UTM Tracking Codes in Google Analytics

A step-by-step guide for creating and using UTM tracking codes in Google Analytics to understand your website traffic If you’re responsible for creating and running digital marketing campaigns, you should know where most of your traffic is coming from. Although Google Analytics helps you to track which websites your clicks/conversions are coming from, it doesn’t […]

Three Survival Strategies For Legacy CPG’s

Far and wide across the consumer packaged goods (CPG) and retail economy, digital disruption is forcing legacy brands to radically reevaluate how they view production, distribution, and consumption in the digital age. Distribution and sales models date back 100 years and incumbents are slowly adapting to the rise of “digital native” consumers. This consumer is […]

Oh Ship! A Conversation About Toxic Cultures

This week on Oh Ship Ben Way and Freddie Laker discuss toxic cultures. Toxic cultures? Yes, a fantastic band name, but also a terrible environment for work, happiness, and success. Join them as they dive into subjects of strong vs weak team members, identifying when a business culture is going wrong and when to change that. […]