How to Use UTM Tracking Codes in Google Analytics

A step-by-step guide for creating and using UTM tracking codes in Google Analytics to understand your website traffic If you’re responsible for creating and running digital marketing campaigns, you should know where most of your traffic is coming from. Although Google Analytics helps you to track which websites your clicks/conversions are coming from, it doesn’t […]

Three Survival Strategies For Legacy CPG’s

Far and wide across the consumer packaged goods (CPG) and retail economy, digital disruption is forcing legacy brands to radically reevaluate how they view production, distribution, and consumption in the digital age. Distribution and sales models date back 100 years and incumbents are slowly adapting to the rise of “digital native” consumers. This consumer is […]

Oh Ship! A Conversation About Toxic Cultures

This week on Oh Ship Ben Way and Freddie Laker discuss toxic cultures. Toxic cultures? Yes, a fantastic band name, but also a terrible environment for work, happiness, and success. Join them as they dive into subjects of strong vs weak team members, identifying when a business culture is going wrong and when to change that. […]

Oh Ship! A Conversation About Leadership

Oh Ship! is a new web series from Chameleon Collective Partners Freddie Laker and Ben Way.  It’s a light hearted conversation around entrepreneurship, investing and dealing with investors, running companies, innovation, any other random things that Freddie and Ben are inspired by. Serious subjects, but rarely serious, the show is (in their own words) “a […]