Can Algorithms Replace Humans At Stitch Fix?

This post was originally posted on Forbes.com on MAR 15, 2018. You can access the original post here. In the high-touch, highly subjective world of fashion, nobody thought computers would ever style customers and predict fashion trends. Yet, the online personalized styling service Stitch Fix made this reality. Stitch Fix clients sign up to receive customized […]

Retail’s Big Show #NRF2018 Wrap-Up

Image from NFR Flickr As an eCommerce and Digital Marketing leader, mainly on the client side for 15+ years, I’m always trying to find ways to balance my curiosity around shiny cool technologies and practical innovations that lead to great return on investment. With last week’s wrap up of Retail’s Big Show #NRF2018, I was […]

How Augmented Reality Is Giving Furniture A Boost In Sales

This post was originally posted on Forbes.com on DEC 20, 2017. You can access the original post here. As more and more purchases move online, new categories of products start gaining ecommerce traction. Books and music were the first to establish a dominant ecommerce presence because consumers didn’t need to touch those items to experience […]

Will AI Be The Future Of Retail?

This post was originally posted on Forbes.com on DEC 15, 2017. You can access the original post here. 2017 has been a landmark year for the retail industry. With over 6,700 planned stores closures announced, this year beats the previous all-time high of 6,163 store closings set during the financial crisis in 2008. Whereas the 2008 […]

How Jet Is Stocking Walmart With Innovation

This post was originally posted on Forbes.com on NOV 16, 2017. You can access the original post here. Working at AOL in the late 1990s, I watched countless innovative companies crumble after being acquired. Trailblazers like Spinner, Netscape and Bebo either completely disappeared or became a mere shadow of their former selves after AOL forced […]

How Online Brands Are Winning In The Offline World

This post was originally posted on Forbes.com on OCT 12, 2017. You can access the original post here. With 6,300 stores shutting down this year, shopping appears to have moved from traditional brick-and-mortar retail to digital channels like ecommerce. But, perhaps things aren’t changing as drastically as they seem. While traditional retailers undergo mass store closures, […]

How To Manage Your Ecommerce Business Like A Video Game

This post was originally posted on Forbes.com on SEP 12, 2017. You can access the original post here. What do Farmville and face creams have in common from a marketing perspective? Plenty, according to Dermstore President, Cathy Beaupain. While not an obvious connection to most, Beaupain’s also not your traditional retail exec. She didn’t climb the […]