Case Study: Gap, Inc. Improves Marketing Results with a Personalized Approach

A conversation with Noam Paransky, SVP of Digital at Gap Inc., about their strategy and technology Savvy marketers know that today’s consumers are picky—they no longer respond to batch-and-blast marketing campaigns directed to a broad swath of buyers. They want to connect with brands who are as authentic and unique as they are. They look […]

Tech Tools for Entrepreneurs That Make Financial Sense

Life as a small business owner, consultant, or independent contractor can be a hair-raising experience. Many are skating on thin financial ice when they start out, with a very little margin for error. You never know what circumstances may arise that’ll force you to find new sources of fresh capital on short notice. It’s important […]

Personalized Medicine: Everything The Digital Economy Has To Offer

Medical Technology & The Digital Economy This article originally appeared in Forbes. When thought leaders lay out a vision of revolutionizing healthcare in the coming years, it’s usually a fusion of medicine and ground-breaking technology. This calls to mind sophisticated AI robots performing noninvasive surgery with lasers to cure cancer in a matter of minutes. Chances […]

How to Use UTM Tracking Codes in Google Analytics

A step-by-step guide for creating and using UTM tracking codes in Google Analytics to understand your website traffic If you’re responsible for creating and running digital marketing campaigns, you should know where most of your traffic is coming from. Although Google Analytics helps you to track which websites your clicks/conversions are coming from, it doesn’t […]

Three Survival Strategies For Legacy CPG’s

Far and wide across the consumer packaged goods (CPG) and retail economy, digital disruption is forcing legacy brands to radically reevaluate how they view production, distribution, and consumption in the digital age. Distribution and sales models date back 100 years and incumbents are slowly adapting to the rise of “digital native” consumers. This consumer is […]

Can Algorithms Replace Humans At Stitch Fix?

This post was originally posted on Forbes.com on MAR 15, 2018. You can access the original post here. In the high-touch, highly subjective world of fashion, nobody thought computers would ever style customers and predict fashion trends. Yet, the online personalized styling service Stitch Fix made this reality. Stitch Fix clients sign up to receive customized […]

Retail’s Big Show #NRF2018 Wrap-Up

Image from NFR Flickr As an eCommerce and Digital Marketing leader, mainly on the client side for 15+ years, I’m always trying to find ways to balance my curiosity around shiny cool technologies and practical innovations that lead to great return on investment. With last week’s wrap up of Retail’s Big Show #NRF2018, I was […]

How Augmented Reality Is Giving Furniture A Boost In Sales

This post was originally posted on Forbes.com on DEC 20, 2017. You can access the original post here. As more and more purchases move online, new categories of products start gaining ecommerce traction. Books and music were the first to establish a dominant ecommerce presence because consumers didn’t need to touch those items to experience […]