Working alongside the team at Nixon, and our interim SVP of Digital & E-commerce, we created the UI and UX for Adidas new watches’ e-commerce responsive website. From an art direction perspective, we set the tone for their product and lifestyle photography which was shot by the agency Cinco based in LA.
In addition, we created a style guide for the development team to follow.
Product pages focused on the iconic product designs, but accentuated them with complimentary fonts and layouts.
Fresh, contemporary photography captures the essence of the brand.