Backyard Discovery

Backyard Discovery

Role: E-commerce Marketing

BUILT LARGE CAMPAIGNS AND DROVE LARGE GROWTH FOR THEIR D2C BUSINESS

OVERVIEW

Armed with the latest technology and e-commerce tools, a team of six Chameleons took on the challenge.  Their solution: a completely new 360-degree consumer engagement strategy that drove Backyard Discovery headlong into the direct-to-consumer market.

Core Responsibilities:
  • Build a large D2C business with a multi-channel approach.
  • Search Engine Marketing (SEM)/Paid media activation
  • Email marketing and growth strategy
Backyard Discovery
Backyard Discovery
Results:
  • Increase in online revenue within one year: 324%
  • Increased in Natural Search Traffic year over year: 184%
  • Created a multi-million dollar sales channel through Amazon (from nearly nothing), with an average advertising cost of sale of 16%.
  • Reduced overall CPA costs by 350% while increasing overall conversion totals.