Armed with the latest technology and e-commerce tools, a team of six Chameleons took on the challenge. Their solution: a completely new 360-degree consumer engagement strategy that drove Backyard Discovery headlong into the direct-to-consumer market.
- Build a large D2C business with a multi-channel approach.
- Search Engine Marketing (SEM)/Paid media activation
- Email marketing and growth strategy
- Increase in online revenue within one year: 324%
- Increased in Natural Search Traffic year over year: 184%
- Created a multi-million dollar sales channel through Amazon (from nearly nothing), with an average advertising cost of sale of 16%.
- Reduced overall CPA costs by 350% while increasing overall conversion totals.