Backyard Discovery

Backyard Discovery

Role: E-commerce SEO

A RELENTLESS FOCUS ON SEARCH ENGINE OPTIMIZATION DROVE HIGH DOUBLE DIGIT GROWTH.

OVERVIEW

Armed with the latest technology and e-commerce tools, a team of Chameleons took on the challenge of growing their business.  A key tactic in the overall strategy was a comprehensive SEO strategy across their website and Amazon to drive results.

Core Tactics :

  • Use multiple data sources to pull keyword data for the .com and third party sites
  • Built a matrix to avoid self-cannibalization of keyword terms
  • Created a plan to execute keywords in tags and copy
  • Fixed all technical SEO issues across multiple sites owned by the client and pushed out weekly blog content to increase traffic from long tail keywords

Results:

  • Multiple items on Amazon moved to the first page results and drove 7 figure revenue growth
  • Created multiple Google results on the first page for Swingset and Playset keywords for their .com and third-party retailers
  • Drove directly attributable website growth and weekly revenue with blog posts.
Backyard Discovery