

OVERVIEW
John Hardy is a luxury brand with over 40 years of heritage handcrafting jewelry in Bali with local techniques passed down by their artisans for generations. Β The company has made great efforts the past few years to shift from an entirely wholesale business to developing a DTC business, primarily through retail stores. John Hardy has engaged Chameleon Collective to drive digital transformation within the organization.
In May of 2018, we placed an interim SVP of E-commerce within their organization to develop a digital vision and roadmap for success. This included building and reorganizing internal and external teams, investing in new technologies and developing a comprehensive growth model and budget for 2019. In addition to an SVP of E-commerce, Chameleon Collective brought in a CRM expert, Digital Marketing Strategist, and technical resources to help accelerate the implementation of the vision. Β Β
With a sustainable team in place and substantial progress executing the digital roadmap, we transitioned leadership to a full-time hire. Chameleon Collective continues to support John Hardy in digital marketing strategies and execution across their performance marketing channels. Β
