Music can save your mortal soul. This is the finding of a revolutionary new treatment center, Recovery Unplugged. Ari Merkin’s job was to build this revolutionary drug and alcohol rehab facility into a national chain capable of saving thousands of lives each year. That began with a clear, focused message designed to connect with an extremely hard to reach an audience.
With this simple manifesto, the voice of Recovery Unplugged became crystal clear.
There are songs that open your heart, lyrics that give you courage, melodies that inspire. Fact is, there’s no greater tool than music to trigger self-awareness and shape new behaviors. Recovery Unplugged uses the power of music to steer clients away from a life of addiction and give them the fuel they need to follow a path to sustainable recovery. When your disease is life or death, there’s one question that matters:
What track are you on?
Stills of the messaging used to promote Recovery Unplugged to a target audience.