Marketing a product or business before it hits the market brings a unique set of challenges, particularly in a category as fast-moving and groundbreaking as cryptocurrency. Tried and true media partners such as Facebook and Google held a band on advertising crypto but held bans against crypto advertising while the market experienced a financial correction.Chameleon formulated an acquisition strategy that helped Voyager recruit 100k users on a waitlist, delivering 200% to goal in the final month of the pre-launch campaign. A custom viral marketing program was formulated that recruited famous crypto bloggers and influencers to share the Voyager story and be incentivized to drive demand.The viral marketing campaign and other growth efforts were combined with targeted paid to advertise across niche crypto ad networks and financial publishers. Chameleon offered Voyager a turnkey acquisition tool and took on all media planning, optimization, and reporting, in addition to data infrastructure to measure pre-launch performance.
Pre-launch landing page design and approach:
Twitter, one of cryptocurrency’s favorite mediums, was used to drive excitement for the launch.