Microsoft + Seinfeld + Gates = FAIL

There’s a fine line between crazy and genius and CPB’s new Microsoft has drawn some attention and criticism at least in the advertising community. The common consensus is that it was a disaster, but is there more to it? As nicely said by nowpublic: The widespread consensus: Microsoft + Jerry + Bill = FAIL. The […]

Perpetually Connecting

The second Microsoft “Bill and Jerry” ad is online today. It already had over 300,000 views by the time I was able to make some time to look at it. Several people have been quick to point out it feels almost like an episode of the American comedy “Arrested Development”. It’s quirkiness is somewhat endearing […]

Microsoft, Seinfeld, Gates; Apple beware!

Microsoft is launching a $300 million ad campaign starting September 4th, says the WSJ. The ad campaign will star comedian Jerry Seinfeld and Bill Gates, and it was developed to combat the negative image that many consumers have about Windows Vista and also to finally push back against Apple’s popular Mac vs. PC campaign. Really […]

Microsoft explains why the ad is so lame

“This first set of ads features Bill Gates and comedian Jerry Seinfeld. Think of these ads as an icebreaker to reintroduce Microsoft to viewers in a consumer context. Later this month, as the campaign moves into its next phase, we’ll go much deeper in telling the Windows story and celebrating what it can do for […]