Team Header

Caleb Ludwick

caleb ludwick

Caleb Ludwick

Brand Voice and Messaging Director


Caleb is a Brand Voice Director and Copywriter. He works closely with agencies and in-house marketing teams to help clients connect with customers and achieve business goals through meaningful, resonant messaging.

His clients include Square, IDEO, MoMA, Amsale, BlueCross BlueShield, Yellow Freight, Scripps Networks, and Ashoka: Innovators for the Public; industry experience includes outdoor, interiors products, architecture and interior design, foundations, cannabis, fintech, professional services, apparel, food and beverage, restaurants, municipalities, athletic teams, and nonprofits. Along the way, his work has been honored by AIGA, One Show, New York Type Director’s Club, San Francisco Design Week, and with permanent inclusion in the Smithsonian Institution’s Cooper Hewitt National Design Museum.