Retail, Strategy and Consumer Expert
Carla is an accomplished growth strategist for consumer-facing businesses, with experience at Fortune 500, private equity-controlled, and VC-backed organizations.
Wall Street and McKinsey trained, her practice is informed by 20+ years of experience in retail. She is distinctly passionate about product strategy and has worked with a variety of brands to adopt a consumer-first approach to their offerings.
Carla is known for driving strategic thinking within leadership teams, developing robust business cases for new product and market opportunities, and transforming large swaths of data into a clear story and plan for action.
Recently, Carla has worked with a number of Bay Area apparel startups, driving innovative business plans by supporting key merchandise, customer, channel, and geography decision-making.
Carla graduated Magna Cum Laude from Duke University and has an MBA from Stanford Business School. In her spare time enjoys driving fast cars and trying new wines – but never at the same time.