Freddie Laker
Founding Partner

A big part of business success is a willingness to be bold and be first.  I help clients find new opportunities, but I also encourage them to try new things and risk feeling uncomfortable.  You always want to be smart, but to be competitive, you rarely get to play it safe.

I take an entrepreneurial approach to problem-solving, helping clients transform their businesses through innovation, new technologies and unconventional thinking. As someone who looks ahead and sees possibilities, I uncover emerging market trends and invent new ways to connect with customers. This has been the foundation upon which I’ve built effective marketing strategies for both startups and established global brands for over 18 years.

I’ve been successful at founding, leading and growing companies, having served as a CEO three times, a CMO twice and a VP of Strategy for one of the largest digital marketing agencies in the world. I often speak at innovation events, such as SXSW and the Cannes Lions, and I write for a number of industry publications, including AdAge, VentureBeat, Forbes and PSFK.

Companies founded: Chameleon Collective, Guide, iChameleon (acquired by SapientNitro), and Laker.net (acquired by WebUnited),

Current startup advisor to: Kairos in Miami, Firef.ly in London, Blitz Agency in Los Angeles, and Alegrium in Jakarta.

Advertising awards and recognition: Cannes Lions, DA&D, SXSW Accelerator, One Show, the CLIO awards, Addys, the Webbies, Effies, and FWA