VP Brand Strategy & Creative Director
Tavis Salazar is a senior brand strategy executive with 25+ years leading creative direction across digital and traditional channels at both full-serve advertising agencies and in-house creative teams.
Tavis has a proven ability to lead projects from conceptualization through final production, including product development, brand positioning, brand voice, identity development, brand standards, visual language, design thinking, user experience design, digital experience, content development, video and collateral materials.
Tavis is passionate about building successful teams with the end goal cultivating client relationships and driving brand awareness to foster return on investment and business results for clients.
This has led to working with brands like Bloomingdales, Bigelow Teas, Crabtree & Evelyn, Dillard’s, Lennar Homes, Macy’s, Humana, American Heart Association, Bacardi, Shaw Flooring, Guatemalan Tourism Board, Lynskey Performance, Kevin Murphy, BlueCross BlueShield, Naturopathica, Elliptic, Malin + Goetz, and L’Oreal.