Uwe has 20+ years experience in global marketing communication, transformational growth, and team leadership across B2C/B2B at Visa, Emirates, Mercedes-Benz, Honda/Acura, Nestle, T- Mobile, H&M, and FinTech legacy companies, as well as start-ups.
After graduating from law school, Uwe started his career in advertising working for Springer & Jacoby (Hamburg, Germany) and was promoted Creative Director, Europe, for Mercedes-Benz within 2 years. After leading the team to many additional business wins (T-Mobile, Bodum, MB Trucks) and awards, Uwe moved to Los Angeles to immerse himself into the digital world.
He worked for various agencies (Razorfish, Direct Partners (Omnicom) and Genex -Meredith Digital), lead media and marketing efforts for H&M, Electrolux, Acura, Honda, Nestle and started his own social media agency in 2010. BatesHook became the leading social agency for Emirates and LG. After successfully merging the agency, he joined OMD to lead Visa’s global digital efforts, focusing on activation surrounding the Olympics and World Cup, and growth marketing for all 56 markets.
In 2015, he traveled with his family around the world for a year, started his global consulting practice and ran 3 marathons (Sounds exhausting, doesn’t it?) In his consulting work, he focuses on Interim CMO assignments, global marketing projects and any initiative that helps companies to transform digitally.
Uwe believes that incumbents have many advantages over startups: Customers, data, insights, a brand. His goal is to deploy their assets in ways that are aligned with the digital world and technological opportunities in order to succeed against competitors and new entries into the marketplace.