Business to Consumer Products & Services

Consumer Products & Services

Our approach to Business to Consumer Marketing & Advertising

WE HELP BRANDS MAKE LASTING CONNECTIONS

We mastered the art of brand and customer experience to help our customers achieve transformational growth.

A diverse team of talents has helped grow some of the world’s most iconic brands—shepherding them through every cultural and technological change. Whether defining brand strategy, shaping an entire customer experience, or creating the next big Super Bowl spot, Chameleons know that every touchpoint is an opportunity to tell brand stories that matter.

We’ve found that great things happen when you approach a client’s business like it’s your own. This is why we don’t just blur the lines between agency and client, we erase them entirely. In today’s digital age, a brand is more important than ever. At Chameleon Collective, we curated a diverse team to marry brand strategy and design with customer experience. Allowing brands to take full advantage of every touchpoint of a customer’s journey as a potential opportunity to tell their story and differentiate from competitors.

business to consumer marketing
Our skills and services

OUR CORE AREAS OF FOCUS

Our diverse set of experts work across the full spectrum of business to consumer marketing & advertising skills.

Strategy

We provide the plan to reach your desired goals.

  • G2M Strategy
  • Channel Approach
  • Media Strategy
  • Sizing and Segmentation
  • Customer Journey Development
  • Brand Positioning Strategy
  • Content Strategy
  • Sales Readiness Assessments

Creative & Content

We create communications that drive engagement.

  • Ideation
  • Art Direction
  • Design
  • Copywriting
  • Campaign Development
  • Creative Production
  • Social Media Management
  • Lead Nurturing

Execute & Optimize

We execute across a broad range of channels, continually optimizing.

  • Advocacy Marketing
  • Event Marketing
  • Digital Experiences
  • Performance Marketing
  • Growth Marketing
  • Sales Enablement Tools
  • Lead Scoring

Analysis & Insights

We analyze consumer behaviors and derive insights that drive success.

  • Consumer Insights
  • Buyer Personas and Insights
  • KPIs and effectiveness
  • Marketing Analytics
  • Attribution Modeling

Recent Consumer Products & Services clients

OUR CLIENTS

Meet the team

FEATURED CHAMELEONS

Sean MacBeth
Interim Head of Marketing & Growth

Seasoned digital leader with 20 years’ experience guiding growth for companies like Francesca's, Bradshaw Home, United MileagePlus, Shopkick, and many others.

Freddie Laker
Founding Partner, Interim CDO/CMO

A veteran digital marketer with experience working with some of the world's biggest global brands. He now focuses on providing interim leadership to PE-backed firms.

Kelly Colbert
VP Customer Strategy

With experience in retail, entertainment, luxury & lifestyle industries, she's led customer marketing, retention, acquisition, and marketing automation initiatives for companies such as The Walt Disney Company, Estee Lauder Companies, Tiffany & Co., Rebecca Minkoff, and more.

Ty Briley
Senior Art Director / Associate Creative Director

Award-winning ACD/SAD, 15+ years executing creative campaigns across traditional/digital channels for both full-serve and in-house agencies. Clients include MillerCoors, Coca-Cola, P&G, Mohawk & more.

Vu Pham
Data Scientist, Strategist, and Storyteller

With over 20 years of experience working with data, Vu has the unique ability to collect, analyze, and transform your data to solve your business problems.

Frank Mertens
Interim CMO / Chief Brand Officer

Frank Mertens is a seasoned senior global marketing & brand-building leader & advisor, with deep expertise in digital, Ecommerce, and omni-channel storytelling

Erin Bloodgood
Global Product Marketing

Erin is a versatile product marketer with 20+ years of hands-on experience launching new products and revitalizing heritage brands worldwide. Her data-driven and customer-first approach has resulted in improved sell-throughs, higher margins, and better marketing ROI for brands like Little Tikes, Malin+Goetz, and Erno Laszlo.

Caleb Ludwick
Brand Voice and Messaging Director

Caleb is a Brand Voice Director and Copywriter. He works closely with agencies and in-house marketing teams for clients like Square, IDEO, Amsale, BlueCross Blue Shield, Yellow Freight, and Scripps Networks.

Michael Kruse
Director Creative Services & Copywriter

Experienced Writer and Creative Operations Director for in-house agencies that have included Underwriter’s Laboratories, Sotheby’s Auction House and Condé Nast.

Tavis Salazar
VP Brand Strategy & Creative Director

Senior brand strategy executive leading creative direction across digital and traditional channels for both agencies and in-house creative teams.

Austin Dillman
Director of Growth Marketing

A data-driven Performance Marketing expert with more than 16 years of experience leading paid and organic growth strategies for brands like Google, Finish Line, and Angie’s List.

Matt Cave
Brand Designer Director

I design brands that seduce, engage & persuade.

Case Studies

Relevant Experience

The following work represents a cross-section of our relevant experience in business to consumer marketing:

Tennessee Stillhouse

Open Project

Gate Eleven Distillery

Open Project

Guinness

Open Project
Our Story

We adapt. We scale. We help grow successful businesses.

Find out if Chameleon Collective is the right partner for you.