Consumer Products & Services
We mastered the art of brand and customer experience to help our customers achieve transformational growth.
A diverse team of talents has helped grow some of the world’s most iconic brands—shepherding them through every cultural and technological change. Whether defining brand strategy, shaping an entire customer experience, or creating the next big Super Bowl spot, Chameleons know that every touchpoint is an opportunity to tell brand stories that matter.
We’ve found that great things happen when you approach a client’s business like it’s your own. This is why we don’t just blur the lines between agency and client, we erase them entirely. In today’s digital age, a brand is more important than ever. At Chameleon Collective, we curated a diverse team to marry brand strategy and design with customer experience. Allowing brands to take full advantage of every touchpoint of a customer’s journey as a potential opportunity to tell their story and differentiate from competitors.
Our skills and services
OUR CORE AREAS OF FOCUS
Our diverse set of experts work across the full spectrum of business to consumer marketing & advertising skills.
Strategy
We provide the plan to reach your desired goals.
- G2M Strategy
- Channel Approach
- Media Strategy
- Sizing and Segmentation
- Customer Journey Development
- Brand Positioning Strategy
- Content Strategy
- Sales Readiness Assessments
Creative & Content
We create communications that drive engagement.
- Ideation
- Art Direction
- Design
- Copywriting
- Campaign Development
- Creative Production
- Social Media Management
- Lead Nurturing
Execute & Optimize
We execute across a broad range of channels, continually optimizing.
- Advocacy Marketing
- Event Marketing
- Digital Experiences
- Performance Marketing
- Growth Marketing
- Sales Enablement Tools
- Lead Scoring
Analysis & Insights
We analyze consumer behaviors and derive insights that drive success.
- Consumer Insights
- Buyer Personas and Insights
- KPIs and effectiveness
- Marketing Analytics
- Attribution Modeling
Meet the team
FEATURED CHAMELEONS
Sean MacBeth
Interim Head of Marketing & GrowthSeasoned digital leader with 20 years’ experience guiding growth for companies like Francesca's, Bradshaw Home, United MileagePlus, Shopkick, and many others.
Freddie Laker
Founding Partner, Interim CDO/CMOA veteran digital marketer with experience working with some of the world's biggest global brands. He now focuses on providing interim leadership to PE-backed firms.
Kelly Colbert
VP Customer StrategyWith experience in retail, entertainment, luxury & lifestyle industries, she's led customer marketing, retention, acquisition, and marketing automation initiatives for companies such as The Walt Disney Company, Estee Lauder Companies, Tiffany & Co., Rebecca Minkoff, and more.
Ty Briley
Senior Art Director / Associate Creative DirectorAward-winning ACD/SAD, 15+ years executing creative campaigns across traditional/digital channels for both full-serve and in-house agencies. Clients include MillerCoors, Coca-Cola, P&G, Mohawk & more.
Vu Pham
Data Scientist, Strategist, and StorytellerWith over 20 years of experience working with data, Vu has the unique ability to collect, analyze, and transform your data to solve your business problems.
Frank Mertens
Interim CMO / Chief Brand OfficerFrank Mertens is a seasoned senior global marketing & brand-building leader & advisor, with deep expertise in digital, Ecommerce, and omni-channel storytelling
Erin Bloodgood
Global Product MarketingErin is a versatile product marketer with 20+ years of hands-on experience launching new products and revitalizing heritage brands worldwide. Her data-driven and customer-first approach has resulted in improved sell-throughs, higher margins, and better marketing ROI for brands like Little Tikes, Malin+Goetz, and Erno Laszlo.
Caleb Ludwick
Brand Voice and Messaging DirectorCaleb is a Brand Voice Director and Copywriter. He works closely with agencies and in-house marketing teams for clients like Square, IDEO, Amsale, BlueCross Blue Shield, Yellow Freight, and Scripps Networks.
Michael Kruse
Director Creative Services & CopywriterExperienced Writer and Creative Operations Director for in-house agencies that have included Underwriter’s Laboratories, Sotheby’s Auction House and Condé Nast.
Tavis Salazar
VP Brand Strategy & Creative DirectorSenior brand strategy executive leading creative direction across digital and traditional channels for both agencies and in-house creative teams.
Austin Dillman
Director of Growth MarketingA data-driven Performance Marketing expert with more than 16 years of experience leading paid and organic growth strategies for brands like Google, Finish Line, and Angie’s List.
Case Studies
Relevant Experience
The following work represents a cross-section of our relevant experience in business to consumer marketing:
We adapt. We scale. We help grow successful businesses.
Find out if Chameleon Collective is the right partner for you.