Perspectives, insights, and thought leadership from our team of industry experts.
Jan 8, 2025 · Chameleon Collective · 15 min read
Expert Insights from Chameleon Collective’s Leaders Across Marketing, Sales, Brand, CX, and Commerce As we step into 2025, the pace of change is accelerating across industries. From AI-driven innovations to evolving consumer demands, the landscape
May 10, 2024 · Akash Pathak · 6 min read
Unlock the Power of Digital Marketing Ecosystems to Drive Guest CountsAre you ready to revolutionize your restaurant business in the digital age? Discover the secrets to driving guest counts and boosting revenue with Akash Pathak's
Feb 21, 2024 · Alex Hultgren · 5 min read
Is it time to review your marketing playbook?First, let’s be clear about what I mean. Your marketing playbook is most likely not an actual dog-eared paperback full of hand-scribbled notes that are never out of
Jan 24, 2024 · Chameleon Collective · 10 min read
Insights from experts at Chameleon Collective Staying ahead of the curve remains paramount in the ever-evolving business and marketing landscape. As the promising year of 2024 unfolds, we asked our experts at Chameleon Collective for their
Jun 21, 2023 · Chris Baccus
Google recently retired its juggernaut of an analytics product, Universal Analytics 3. The replacement – GA4 – has been challenging for many as the new product is radically different in its configuration and reporting. Fortunately, we are here to help.
Jun 12, 2023 · Alex Hultgren · 12 min read
In the mid-2000 when I was a marketing manager at Ford Motor Company, we had a serious challenge with the age of our average buyer. As a full-line vehicle manufacturer,
May 17, 2023 · Uwe Hook · 6 min read
The Basics: What is generative AI?Generative AI is a powerful form of machine learning that can produce all sorts of new and exciting content, from music and art to entire virtual worlds. It can include
May 5, 2023 · Kaddie Osborn · 5 min read
When it comes to marketing, thinking big is usually the way to go. But what if thinking small could be the key to unlocking a new world of opportunities? Enter hyperlocal social media marketing –
May 2, 2023 · Kevin Flannery · 3 min read
Introduction:Are you curious about how Google Ads generates responsive search ads (RSAs)? You've come to the right place! In this blog post, we will demystify some of the magic behind Google's powerful advertising platform and
Oct 24, 2022 · 7 min read
What is Account-Based Marketing (ABM), and Should You Use It?Lately, B2B demand generation marketing seems to be abuzz with lots of talk around account-based marketing (ABM). If you’ve been successfully nailing Account-Based Marketing for years,
Aug 16, 2022 · Freddie Laker · 2 min read
Chameleon Collective Ranks on Inc. 5000 List for Second Consecutive YearChameleon Collective is proud to announce we’ve joined the ranks on Inc. Magazine’s annual Inc. 5000 List of America's fastest-growing companies for the second year
Aug 2, 2022 · Farzana Nasser · 10 min read
Learn how these marketing pros integrate brand and performance marketing efforts.Image SourceTraditionally, brand and performance marketing efforts have operated in their own siloes. While the performance side focused on specific metrics like clicks and ROI,
Aug 23, 2021 · Freddie Laker · 3 min read
Chameleon Collective is recognized by 2021 Inc. 5000 While established large corporate businesses strive to be on the Fortune 1000, entrepreneurs find recognition on the Inc 5000. We’re proud to announce that we’ve come in
Jul 6, 2021 · Jonathan Nail · 8 min read
How to select the right strategic marketing platform for your business objectives.When used to its full potential, your customer relationship management (CRM) system can revolutionize the way you connect with current and prospective clients. While
Jun 10, 2021 · Susan Martindill · 6 min read
Find out how to hire a demand generation manager even if you don’t work in the field.Image source“It’s been three months. Why hasn’t my new demand generation manager done anything?”Time and time again, I hear
Mar 29, 2021 · 6 min read
Marketing Procurement Best PracticesHere’s how to work with your agencies for procurement that delivers value without reducing investments.Source By definition, procurement is the act of securing goods or services required for a business to grow. We
Mar 1, 2021 · Freddie Laker · 3 min read
How To Use Marketing Procurement EffectivelyAs a marketing leader who has also spent time on the agency/supplier side of the equation, I have a bit of a love/hate relationship with procurement. In the early years
Oct 14, 2020 · Danny Fishman
Every day we hear more and more about the “informed” and “activist” consumer whose purchase decision making is not just influenced by traditional marketing practices, but instead by the attitudes, beliefs, politics, and social actions
Sep 30, 2020 · 5 min read
If you are scratching your head and wonder why your competitors are getting subscriptions more than you do, it may only mean one thing. It would help if you improved your current SaaS conversion rates. Now
Sep 17, 2020
Using Marketing Procurement for Brands & AgenciesEffective marketing procurement can help optimize your longterm ROI but are you using it correctly? What are the best ways to leverage it and where should you focus your
Sep 16, 2020 · Nick Worth · 5 min read
The Problem with Content Marketing Miracles The miracle of miracles is the hope they engender. The joy of Santa’s extraordinary annual global journey to each and every hearth. The inspiration when a pilot lands his
Aug 8, 2020 · Brett McCall · 10 min read
Learn to navigate the art and science of effective marketing procurement to optimize ROI.Often, we’re asked why our Collective has an Interim Chief Procurement Officer (CPO). What does this role entail, and what value does
Jul 22, 2020 · Vu Pham · 6 min read
Are you using the right metrics? Do you have the right tools? Find out why you may not be getting the best results from data analytics.Data analytics is all the rage. Everywhere you turn, you
May 8, 2020 · 7 min read
The world is facing the worst crisis in decades. As COVID-19 cases increasingly grow all over the globe, it is not just health and safety that must be dealt with.This pandemic also forced businesses and
Apr 15, 2020 · 6 min read
Benefits of Communicating EffectivelyAs we know, the world is involved in a global health crisis, and we are doing our individual and collective best to get through it. Companies of all sizes have been affected
Jan 9, 2020 · 6 min read
The Internet is flooded with all sorts of B2C marketing guides, but the situation is not so bright when it comes to B2B marketing. After all, it is a totally different field of work where
Dec 9, 2019 · 5 min read
5 Sales Triggers through Psychology Customers are human, just like you, and, as such, they often appear to be – and are – very complex creatures, with difficult wants and needs to meet. It can
Dec 3, 2019 · 5 min read
What is a B2B Marketing Strategy?B2B, or business-to-business, refers to when a business doesn’t sell to consumers, but rather to other businesses. This often leads to lucrative bulk sales and consistent customers, so it’s a
Oct 29, 2019 · Freddie Laker · 6 min read
How an Interim Chief Marketing Officer can Improve Your Company Although every organization relies on a wide range of skilled labor to be effective, key leaders will play an outsized role in your company’s overall success.
Oct 23, 2019 · 7 min read
Ten Surefire Ways to Build Trust in Business Within Your Company's Culture“The best way to find out if you can trust somebody is to trust them.”― Ernest Hemingway In today’s world, there are many ways for
Sep 17, 2019 · 8 min read
What is the role of a Chief Digital Officer, or CDO, in a retail organization? The role of a Chief Digital Officer is to lead digital transformation, defining and executing a strategy for a step-change in
Sep 4, 2019 · Paul Lewis & Paul Cushman · 4 min read
Chief Marketing Consultant — Is it time for one?The role of the chief marketing officer today is more complicated and diverse than ever. Marketing itself has become significantly more sophisticated and typically utilizes complex technology
Jul 15, 2019 · Michael Bayler · 10 min read
Behind the accelerating crisis in advertising lie challenging new rules for building, growing and sustaining brandsWhile the roséflowed freely at this year’s Cannes Lions, dark and heavy clouds, that havebeen threatening on the far horizon,
Jun 10, 2019 · Ryan Hart · 11 min read
The Growing Importance of Marketing with Emotional Intelligence (EQ) and Why IQ is Quickly Taking a Back SeatThe World Economic Forum report predicts that Emotional Intelligence (EQ) will become one of the top ten skills
Mar 28, 2019 · Miles Williams · 11 min read
What you need for a successful brand strategy.Imagine this: The branding agency just left. After months of internal analysis, customer research and a not insignificant amount of money, the creative hotshots finally came back in
Mar 4, 2019 · Freddie Laker · 7 min read
The craft cannabis and craft beer markets have a lot in common. Here’s everything you need to know about these similarities.SourceThe craft cannabis and craft beer industries are part of a larger field of premium
Jan 16, 2019 · Radha Badani · 7 min read
Identify attitudes and motivations to find a common thread between your desired target customers using psychographics.IntroductionIt’s not easy picking a favoriteOne of the most poignant examples of a brand that focused its positioning on a
Nov 7, 2018 · Michelle Barry · 6 min read
SourceRebranding is not for the weak. Not only does it take a tremendous amount of work and require a sizeable chunk of your budget; it’s also extremely risky.Why?Because it takes years for a brand to
Oct 25, 2018 · Freddie Laker · 1 min read
Oh Ship! A Conversation About the Creative Process This week on Oh Ship Freddie Laker is joined by special guest and expert designer, Juan Morales, to talk about how to manage the creative process with different
Oct 29, 2010 · Freddie Laker · 3 min read
Creative directors are not the key to delivering amazing creative ideas. We hold them up in high regard for their creative brilliance and original thinking but they are not the white knight sent in to
Sep 2, 2010 · Freddie Laker · 6 min read
In an increasingly global world, it's not unreasonable to believe that some tactics used in developed markets will be successful in China. But it's also important to recognize that new trends or even new uses
Apr 7, 2010 · Freddie Laker · 6 min read
It's easy to get caught up in today's trends or even focus on the next six months. Some of 2009's biggest trends included an increased emphasis on real-time search and information distribution, while distribution of
Jul 22, 2009 · Freddie Laker · 4 min read
Every once and a while I will engage in a conversation with someone — whether in the office, on the road, at Cannes, at the local eatery, you name it — and they will say
Jun 15, 2009 · Freddie Laker · 4 min read
Bob Garfield wrote a passionate article today about why he thinks Cannes is dead. Although I agree with Bob that many of the ads that have been celebrated at Cannes don’t represent the future of
Apr 29, 2009 · Freddie Laker · 4 min read
The past year, although troubling and difficult for many people, has been a fascinating period in advertising. It has caused fundamental shifts in the balance of power between traditional and digital shops and, more important,
Mar 24, 2009 · Rob Gonda · 5 min read
Part 1 / 2 of free social media monitoring and measurement: list of tools to be used in techniques described on Part 2 / 2 – Free Social Media Monitoring Techniques — interactive marketing blog
Mar 3, 2009 · Freddie Laker · 4 min read
Quite a bit of buzz has popped up around the new Skittles.com over the weekend and today. If you haven't seen the site, it's based on leveraging different social-media sites linked together by a
Mar 2, 2009 · Freddie Laker · 4 min read
The Super Bowl, the highest-profile TV event in the U.S. and one where the ads are as much a spectacle as the game itself, creates an immediate splash, letting loose an enormous amount of chatter
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