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In: Brand Development

Oh Ship! A Conversation About Leadership

25 OctOh Ship! A Conversation About the Creative Process


Oh Ship! A Conversation About the Creative Process This week on Oh Ship Freddie Laker is joined by special guest and expert…

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Your “baby” Needs A Brand Positioning Strategy… Pronto!

13 AugYour “Baby” Needs a Brand Positioning Strategy… Pronto!


A brand positioning strategy isn’t an afterthought for your startup. Here’s why you need it now. Have you ever heard founders…

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Clutch-time: Creating A Sports Marketing Campaign

26 Jun6 Steps to Build an Engaged Discord Community for Your Brand


  A Discord community is the next generation of social engagement You may not have heard of it yet, but Discord…

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Clutch-time: Creating A Sports Marketing Campaign

22 JunClutch-Time: Creating a Sports Marketing Campaign


One thing that all effective campaigns have in common is that they connect with their audience at one level or another….

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Ari Markin Chameleon Collective

24 MayFOUR WORLD CLASS PARTNERS JOIN C/C


Advertising-Industry Legend Ari Merkin Joins Chameleon Collective Fernand Fernandez, Rob Gonda and Ben Way also join the Collective that is designed…

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Gdpr Vs. Marketing: Three Tips For Success

13 AprGDPR vs. Marketing: Three Tips for Success


You may have seen the term “GDPR” buzzing around your LinkedIn feed or elsewhere on the internet, and rightly so: GDPR…

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How Sephora Makes Beauty A Two-way Conversation

12 AprHow Sephora Makes Beauty A Two-Way Conversation


This post was originally posted on Forbes.com on APR 12, 2018. You can access the original post here. Luxury brands are not…

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7 Mistakes To Avoid When Hiring An E-commerce Director

11 AprHow To Hire an e-Commerce Director & What to Avoid


Every company is looking to improve or grow their e-commerce business and drive better results for their digital marketing. The online…

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Our Story

12 OctHow Online Brands Are Winning In The Offline World


This post was originally posted on Forbes.com on OCT 12, 2017. You can access the original post here. With 6,300 stores shutting…

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Why Keds Is Consumer Obsessed And You Should Be Too

06 OctWhy Keds Is Consumer Obsessed And You Should Be Too


This post was originally posted on Forbes.com on SEP 28, 2017. You can access the original post here. Marketing isn’t always…

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