Viral Video Monday – Sesame Street

I meant to post this Friday, so let’s change my Viral Video Fridays series just for once. It’s amazing how brands love to use someone else’s big splash and ride it for their own … after the amazing success of the Old Spice campaign, many brands chose to follow the same spot archetype — which […]

Viral Video Monday – Tweet It

Another great one for our Viral Video Mondays: A decidedly tech-flavored parody of Michael Jackson’s “Beat It” featuring iPads, iPhones and Twitter. Straight from the twisted minds of the Pantless Knights — the same guys who brought you “New Dork” and “I’m on a Mac” — comes “Tweet It,” a reimagining of “Beat It” that pits iPads versus iPhones.

Viral Video Friday – Panda

Panda, an Egyptian manufacturer of cheese and dairy products, has dramatically revamped its advertising 4 months ago thanks to boutique agency Elephant Cairo. The agency sold the client the ‘crazy idea’ that if you don’t like Panda products, eat Panda products or refuse a Panda sandwich, the Panda will kick your ass. The campaign is called “Never […]

Viral Video Friday – DC Shoes

After the success of the Gymkhana Practice video with over 20 million combined views, then enhanced into an amazing viral Part II with another 20 million + views, and now Part III — launched only 3 days ago and with over 5 million views already. Shot just south of Paris, France in Linas at l’Autodrome de Linas […]

MAD MEN: The Best of the Worst – Advertising From the 50s and 60s

We recently compiled lists of the best and worst ads from 2012. It’s instructive to see just how much better modern advertising is compared to “modern” advertising from 40 years ago. So we flipped through the pages of “The Male Mystique,” a book about vintage men’s advertising by Jacques Boyreau, and picked out the worst ads from men’s magazines in […]

Viral Video Friday – TippExperience

A recent YouTube video ad for ink correction fluid brand Tipp-Ex allows offers a custom, interactive experience to viewers based on the product’s key functionality – allowing you to correct your original intention, or to change your mind. The video’s co-protagonist – a hunter/camper – is about to shoot a bear at his campsite, when […]

Facebook Places Photo Memories Coming Soon

Perhaps one of the best features of Facebook Places was not released with the initial launch … Looking back at the Facebook Places official video, the most compelling selling point is that Facebook helps you digitalize your memories. The fact that you can geo-tag and timestamp photos, videos, and comments, allows you to live back […]

Viral Video Friday – Gillette

The week’s viral video friday goes to Gillette. Released this Monday, has quickly ramped up to 3.3 million views and 100,000 facebook shares. As part of an ad campaign for Gillette, in what was designed to look like an unscripted moment, Roger Federer serves a tennis ball across a room and it knocks a bottle off […]

iPhone 4 – iAd – Nissan Leaf

iAd is a mobile advertising platform developed by Apple Inc. for its iPhone, iPod Touch, and iPad line of mobile devices allowing third-party developers to directly embed advertisements into their applications. Unlike other banners that open a new browser window, the iAd is a full native app. The Nissan Leaf iAd allows you to customize […]

Future of Mobile Advertising

The mobile phone is a personal computing device — totally intimate to the user, which makes it perfect to run an OS from a company that makes all their money selling advertising. Google, nether shy or laid back, gave a preview or their Android 3.0 OS that will bundle versions of visual voice mail, maps, […]

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