The Art And Science of Building Great Brands: 6 Tips From The Trenches.

What you need for a successful brand strategy. Imagine this: The branding agency just left. After months of internal analysis, customer research and a not insignificant amount of money, the creative hotshots finally came back in and wowed you with their ideas. Everyone on your team was nodding as they went through the deck. You […]

4 Ways To Build Your Prospect Email List

This blog is an excerpt that was originally published on WhatSayTheExperts.com Email Isn’t Dead. Email’s imminent demise has been heralded by media pundits for almost as long as I’ve been in the business–20 years now. And yet it remains a top 3 channel for profitability, engagement, and conversion rates for nearly every brand, with $38 […]

Psychographics: The Key to Successful Customer Targeting

Identify attitudes and motivations to find a common thread between your desired target customers using psychographics. Introduction It’s not easy picking a favorite One of the most poignant examples of a brand that focused its positioning on a single, specific attitudinal consumer audience is Apple. Remember their launch advertising from the 1990s? Apple went straight […]

Consider These Factors When Starting Your Home-Based Business

As evolving technology allows people like you and me to do more and more from the comfort of our own home, it’s easy to understand why the idea of starting your home-based business is growing in popularity. However, that doesn’t mean all businesses started from home are successful — actually, most aren’t. There is a process […]

Five Tips to Boost SEO For E-Commerce Websites

Best Practice Tips for Practical and Technical Search Engine Optimization According to a 2017 Wolfgang Digital study, 43% of all e-commerce traffic comes from organic Google searches. Studies year after year show that mastering SEO for e-commerce is essential for those businesses who rely on organic traffic and search queries to make sales. Source Why, […]

Case Study: Gap, Inc. Improves Marketing Results with a Personalized Approach

A conversation with Noam Paransky, SVP of Digital at Gap Inc., about their strategy and technology Savvy marketers know that today’s consumers are picky—they no longer respond to batch-and-blast marketing campaigns directed to a broad swath of buyers. They want to connect with brands who are as authentic and unique as they are. They look […]

41 Ways to Show VALUE When Cold-Emailing Prospects

This article was originally published in Medium. You’ve got a lot of competition when it comes to winning your prospect’s attention. Even if your brilliant cold email has slipped past the spam blockers and the user-defined filters, it must still rise through the clutter of your prospect’s inbox and *gulp* actually get opened! Statistically speaking, […]

How to Launch a Successful Rebranding Strategy

Source Rebranding is not for the weak. Not only does it take a tremendous amount of work and require a sizeable chunk of your budget; it’s also extremely risky. Why? Because it takes years for a brand to gain the trust and loyalty of its customers. Despite the magnitude of the task though, expending energy […]

Why Customer Experience is the Competitive Advantage You Didn’t Know You Needed

Why better customer experience is the new loyalty currency for travel and hospitality Introduction With most airline companies focusing on boosting their profits, it seems that the most important factor in their success has been pushed aside: the customers.   Despite reports showing that 86% of customers are willing to pay more for better customer […]

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