How are Leading Retailers and Direct-to-Consumer Brands Investing in Digital?

Chameleon Collective partnered with CommerceNext & Oracle to produce an industry-leading research study. Here are the top five takeaways from this research on DTC brands investments. Source A CommerceNext market research survey was recently published, reporting valuable information on the state of e-commerce marketing in 2019. The survey was sponsored by Oracle Customer Experience (CX) […]

5 Reasons Why EQ-Focused CMOs are the Future of Marketing

The Growing Importance of Marketing with Emotional Intelligence (EQ) and Why IQ is Quickly Taking a Back Seat The World Economic Forum report predicts that Emotional Intelligence (EQ) will become one of the top ten skills for employees by 2020. So with CMO’s having the shortest average C-Suite life-span, it’s a huge indicator of the […]

Cannabis Pioneers vs. Cannabis Innovators: Who Has the Advantage?

Being the first almost never means being the best. https://unsplash.com/photos/xyDQNmT6vSs In today’s innovation marketplace, everybody wants to be the first. Tech and non-tech companies alike are racing to raise capital for “crypto”, “blockchain,” and “AI”. Yet these sectors and technologies are still not even close to mass adoption. Today’s entrepreneurs are obsessed with disruption. While […]

The Art And Science of Building Great Brands: 6 Tips From The Trenches.

What you need for a successful brand strategy. Imagine this: The branding agency just left. After months of internal analysis, customer research and a not insignificant amount of money, the creative hotshots finally came back in and wowed you with their ideas. Everyone on your team was nodding as they went through the deck. You […]

4 Ways To Build Your Prospect Email List

This blog is an excerpt that was originally published on WhatSayTheExperts.com Email Isn’t Dead. Email’s imminent demise has been heralded by media pundits for almost as long as I’ve been in the business–20 years now. And yet it remains a top 3 channel for profitability, engagement, and conversion rates for nearly every brand, with $38 […]

Psychographics: The Key to Successful Customer Targeting

Identify attitudes and motivations to find a common thread between your desired target customers using psychographics. Introduction It’s not easy picking a favorite One of the most poignant examples of a brand that focused its positioning on a single, specific attitudinal consumer audience is Apple. Remember their launch advertising from the 1990s? Apple went straight […]

Consider These Factors When Starting Your Home-Based Business

As evolving technology allows people like you and me to do more and more from the comfort of our own home, it’s easy to understand why the idea of starting your home-based business is growing in popularity. However, that doesn’t mean all businesses started from home are successful — actually, most aren’t. There is a process […]

Five Tips to Boost SEO For E-Commerce Websites

Best Practice Tips for Practical and Technical Search Engine Optimization According to a 2017 Wolfgang Digital study, 43% of all e-commerce traffic comes from organic Google searches. Studies year after year show that mastering SEO for e-commerce is essential for those businesses who rely on organic traffic and search queries to make sales. Source Why, […]

Case Study: Gap, Inc. Improves Marketing Results with a Personalized Approach

A conversation with Noam Paransky, SVP of Digital at Gap Inc., about their strategy and technology Savvy marketers know that today’s consumers are picky—they no longer respond to batch-and-blast marketing campaigns directed to a broad swath of buyers. They want to connect with brands who are as authentic and unique as they are. They look […]

Skip to content