41 Ways to Show VALUE When Cold-Emailing Prospects

This article was originally published in Medium. You’ve got a lot of competition when it comes to winning your prospect’s attention. Even if your brilliant cold email has slipped past the spam blockers and the user-defined filters, it must still rise through the clutter of your prospect’s inbox and *gulp* actually get opened! Statistically speaking, […]

How to Launch a Successful Rebranding Strategy

Source Rebranding is not for the weak. Not only does it take a tremendous amount of work and require a sizeable chunk of your budget; it’s also extremely risky. Why? Because it takes years for a brand to gain the trust and loyalty of its customers. Despite the magnitude of the task though, expending energy […]

Why Customer Experience is the Competitive Advantage You Didn’t Know You Needed

Why better customer experience is the new loyalty currency for travel and hospitality Introduction With most airline companies focusing on boosting their profits, it seems that the most important factor in their success has been pushed aside: the customers.   Despite reports showing that 86% of customers are willing to pay more for better customer […]

Oh Ship! A Conversation About the Creative Process

Oh Ship! A Conversation About the Creative Process This week on Oh Ship Freddie Laker is joined by special guest and expert designer, Juan Morales, to talk about how to manage the creative process with different types of clients, the challenges of being a ‘creative’ in the agency and consulting world, and their personal Oh Ship […]

Retention: It’s About Developing Your Customer Experience Strategy

I’ve been in the e-commerce trenches since 1998, since the original dot.bomb days. I cut my teeth in the B2C acquisition, tweaking and optimizing the funnel, and have had my fair share in creating retention strategies for several clients. The biggest missed opportunity I have seen with nearly every client is: they don’t listen to […]

4 Reasons Why An Amazon Seller Should Advertise with Amazon Marketing Services (AMS)

More consumers are using Amazon as their one-stop shop for product searches rather than going through search engines. Statistics show that in December 2014, 34 percent of U.S consumers were using search engines to conduct first-time product searches. By December 2016, only 28 percent began their searches there. In the same time frame, the number […]

How to Use UTM Tracking Codes in Google Analytics

A step-by-step guide for creating and using UTM tracking codes in Google Analytics to understand your website traffic If you’re responsible for creating and running digital marketing campaigns, you should know where most of your traffic is coming from. Although Google Analytics helps you to track which websites your clicks/conversions are coming from, it doesn’t […]

Three Survival Strategies For Legacy CPG’s

Far and wide across the consumer packaged goods (CPG) and retail economy, digital disruption is forcing legacy brands to radically reevaluate how they view production, distribution, and consumption in the digital age. Distribution and sales models date back 100 years and incumbents are slowly adapting to the rise of “digital native” consumers. This consumer is […]

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