CPG Marketing & Advertising

CPG Marketing & Advertising

Our Approach to CPG Marketing & Advertising


Actionable consumer insights, breakthrough marketing plans, and improving ROI form the foundation for how we drive brand growth.

Chameleon Collective’s team of marketing experts all come with operational experience, we’ve grown brands of all sizes and stages into icons that attract consumer engagement and loyalty. Our approach helps drive laser focus on must-win opportunities that drive profitable growth. 

Our diverse team of marketers understand the consumer journey and shopping behavior both inside and outside of the digital channels. We also understand what it takes to grow both revenue and profit for business sustainability. We partner with brands to create product awareness, communicate key benefits, leverage design for breakthrough branding and messaging, make data-driven decisions, improve ROI of marketing plans, and create engaging customer experiences.

We have seen first hand time and again just how important it is for a brand’s story to resonate in both the hearts and minds of consumers. Telling that resonant story across all customer touchpoints and in ways that are contextually relevant to ever changing consumer needs and cultural shifts is part of what makes Chameleon’s standout. Whether defining brand strategy, shaping a cohesive customer experience or developing cohesive omni-channel marketing,  Chameleons know that every touchpoint is an opportunity to tell brand stories that matter and become consumer’s brand of choice.

CPG Marketing & Advertising Skills & Services


Our diverse set of experts work across the full spectrum of CPG marketing & advertising skills.


We provide the plan to reach your desired goals.

  • G2M Strategy
  • Channel Approach
  • Media Strategy
  • Sizing and Segmentation
  • Customer Journey Development
  • Brand Positioning Strategy
  • Content Strategy
  • Sales Readiness Assessments

Creative & Content

We create communications that drive engagement.

  • Ideation
  • Art Direction
  • Design
  • Copywriting
  • Campaign Development
  • Creative Production
  • Social Media Management
  • Lead Nurturing

Execute & Optimize

We execute across a broad range of channels, continually optimizing.

  • Advocacy Marketing
  • Event Marketing
  • Digital Experiences
  • Performance Marketing
  • Growth Marketing
  • Sales Enablement Tools
  • Lead Scoring

Analysis & Insights

We analyze consumer behaviors and derive insights that drive success.

  • Consumer Insights
  • Buyer Personas and Insights
  • KPIs and effectiveness
  • Marketing Analytics
  • Attribution Modeling

Recent CPG Marketing & Advertising Clients


Meet the team


Freddie Laker
Founding Partner, Interim CDO/CMO

A veteran digital marketer with experience working with some of the world's biggest global brands. He now focuses on providing interim leadership to PE-backed firms.

Anne-Michele Harrington
Interim Leadership - Brand & Strategy

Global marketing leader with 18+ years of experience driving growth for iconic brands and scrappy startups. Drives sustainable growth leveraging customer insights. Proven B2C and B2B success.

Matt Cave
Brand Designer Director

I design brands that seduce, engage & persuade.

Radha Badani
Strategy & Insights Consultant

18+ yrs veteran in Brand Strategy and Consumer Insights who uncovers truths to help brands tell their purpose-driven story.

Juan-Carlos Morales
Executive Creative Director

A veteran Creative Leader with a proven track record of building award-winning creative teams at scale. He's built teams for global organizations such as PwC, Publicis, Sapient, and Bugaboo International.

Farzana Nasser
Partner, Growth Marketing

An interim head of growth marketing with deep expertise in e-Commerce who has successfully driven revenue growth and transformed organizations for companies including Erno Laszlo, John Hardy and Vera Bradley.

Case Studies


The following work represents a cross-section of our relevant experience:
Our Story

We adapt. We scale. We help grow successful businesses.

Find out if Chameleon Collective is the right partner for you.