CPG Marketing & Advertising
Actionable consumer insights, breakthrough marketing plans, and improving ROI form the foundation for how we drive brand growth.
Chameleon Collective’s team of marketing experts all come with operational experience, we’ve grown brands of all sizes and stages into icons that attract consumer engagement and loyalty. Our approach helps drive laser focus on must-win opportunities that drive profitable growth.
Our diverse team of marketers understand the consumer journey and shopping behavior both inside and outside of the digital channels. We also understand what it takes to grow both revenue and profit for business sustainability. We partner with brands to create product awareness, communicate key benefits, leverage design for breakthrough branding and messaging, make data-driven decisions, improve ROI of marketing plans, and create engaging customer experiences.
We have seen first hand time and again just how important it is for a brand’s story to resonate in both the hearts and minds of consumers. Telling that resonant story across all customer touchpoints and in ways that are contextually relevant to ever changing consumer needs and cultural shifts is part of what makes Chameleon’s standout. Whether defining brand strategy, shaping a cohesive customer experience or developing cohesive omni-channel marketing, Chameleons know that every touchpoint is an opportunity to tell brand stories that matter and become consumer’s brand of choice.
CPG Marketing & Advertising Skills & Services
OUR CORE AREAS OF FOCUS
Our diverse set of experts work across the full spectrum of CPG marketing & advertising skills.
We provide the plan to reach your desired goals.
- G2M Strategy
- Channel Approach
- Media Strategy
- Sizing and Segmentation
- Customer Journey Development
- Brand Positioning Strategy
- Content Strategy
- Sales Readiness Assessments
Creative & Content
We create communications that drive engagement.
- Art Direction
- Campaign Development
- Creative Production
- Social Media Management
- Lead Nurturing
Execute & Optimize
We execute across a broad range of channels, continually optimizing.
- Advocacy Marketing
- Event Marketing
- Digital Experiences
- Performance Marketing
- Growth Marketing
- Sales Enablement Tools
- Lead Scoring
Analysis & Insights
We analyze consumer behaviors and derive insights that drive success.
- Consumer Insights
- Buyer Personas and Insights
- KPIs and effectiveness
- Marketing Analytics
- Attribution Modeling
Meet the team
With over 20 years of experience working with data, Vu has the unique ability to collect, analyze, and transform your data to solve your business problems.
Seasoned digital leader with 20 years’ experience guiding growth for companies like Francesca's, Bradshaw Home, United MileagePlus, Shopkick, and many others.
Partner, Brand Design Director - designing brands that seduce, engage & persuade
An interim head of growth marketing with deep expertise in e-Commerce who has successfully driven revenue growth and transformed organizations for various companies.
The following work represents a cross-section of our relevant experience:
We adapt. We scale. We help grow successful businesses.
Find out if Chameleon Collective is the right partner for you.