While a member of the Collective, Ed has consulted with Express Flooring (Interim CMO), Philip Morris International (Media Consultant), Illini Guardians (Head of Marketing), Sportsnection (COO), RAI Media (Head of Digital Marketing), and Zimmerman (Interim SVP, Media Planning Director).
With over 25+ years of marketing, media and sponsorship experience, before joining Chameleon, Ed was Head of Brand Marketing at State Farm, where he led marketing strategy, creative development, as well as traditional and performance-based media, and sponsorship efforts for all Auto & Home Insurance product lines and multi-cultural segments. He expanded State Farm’s marketing efforts through innovative thinking while achieving business goals and KPIs.
Under Ed’s leadership, the brand was named the “Sports Sponsor of the Year”, “Esports Brand of the Year” and “Grand Ex-Award winner” . While at State Farm, Ed oversaw partnerships with Live Nation, C3, NBA, Patrick Mahomes, Disney/Pixar, ESPN, Riot Games, MLB, Telemundo, PGA/LPGA, NCAA, Lebron James and Apple.
Previously, Ed was VP/Sales & Business Development for Executive Sports International, Jack Nicklaus’ sports marketing agency. He co-founded Inverted, an esports and gaming agency, focused on working with brands to utilize esports & gaming. He began his career at DDB Chicago attaining the role of VP/Associate Media Director.
