Erika helps B2B and B2C SaaS organizations create and build communications strategies that combine traditional public relations tactics with a modern twist. Press coverage is hard-won today. If you want guaranteed coverage, buy an ad. If you want to elevate your brand and become known in the industry as a thought leader, build a story that showcases the value you deliver and the opportunities are endless.
Through integrating content, demand generation, social media, and PR, Erika helps teams establish an organization as a leader in their chosen industry and build programs that deliver value.