Healthcare Sales & Marketing
Our experts come from an impressive range of experience: we’ve sized and segmented markets, commercialized solutions, disrupted sales performance, built revenue-generating client advocacy programs, all while enabling market and revenue expansion and growth.
With deep insights into successfully guiding organizations of various market sectors within healthcare, like Healthcare IT, data intelligence and analytics, cannabis, pharmaceuticals, value-based care organizations and more. Our chameleons have the deep domain expertise to build a customized creative healthcare-specific strategy that delivers results.
Our skills and services
OUR CORE AREAS OF FOCUS
Our diverse set of experts work across the full spectrum of health and wellness sales & marketing skills.
Growth
We lead your organization through periods of transformation and growth.
- Organizational structure and alignment
- Interim leadership
- Resource and capabilities assessment
- Sales enablement tools
- Sales optimization and execution
- Project and program management
- Go-to-market strategy and execution
- Lead generation strategy and execution
- Marketing automation
- Digital marketing
Market Strategy
We help you find your voice and speak to your customer.
- Market sizing and segmentation
- Data and market research
- Persona development
- Customer journey mapping
- Market fit assessment
- Competitive intelligence
- Positioning strategy
- Advocacy marketing
- Event marketing
- Program calendar development and execution
Brand Building
We develop and strengthen your company’s brand.
- Brand positioning
- Brand articulation
- Brand guides and systems
- Brand architecture
- Identity design
- Style guides
- Messaging tone/voice
Creative Services
We develop creative content from conceptualization through final production.
- Creative direction
- Design
- Art direction
- Copywriting
- Integrated campaign development
- Campaign positioning
- Content development
- Ideation
- Concept development
- Experience design
- Content calendar development
- Content strategy development
- Content creation/tactical execution
Meet the team
FEATURED CHAMELEONS
Tavis Salazar
VP Brand Strategy & Creative DirectorSenior brand strategy executive leading creative direction across digital and traditional channels for both agencies and in-house creative teams.
Joshua Hay
Partner, Digital Marketing LeaderJosh leads digital marketing teams with ambitious thinking, effective planning, and deep knowledge that allows him to execute his own vision.
Brian Adamovich
Partner, Marketing and Operations LeaderBrian’s areas of focus include marketing strategy (including digital, social, e-commerce and brand), team leadership, organizational design, go-to-market strategy and execution, program management, workflow streamlining and growth initiatives.
Adam Towvim
Interim CRO specializing in Data & Ad TechAn interim marketing leader with deep expertise in customer data analytics who has led growth strategies for companies like Salesforce, LiveRamp, Jumptap (now part of AOL), and Waystar.
Dave Williams
General Management and Growth StrategyA strategic business leader and former CEO focused on go-to-market strategy, innovation and growth.
Missy Miller
Sales & Marketing Healthcare / B2B SpecialistMissy is an interim CMO with deep experience in sales and marketing optimization. She’s helped brands like McKesson, Waystar, and Corepoint Health with sales enablement, G2M strategy and product launches.
Case Studies
Relevant Experience
The following work represents a cross-section of our relevant experience:
Waystar
Open Project
ezGreen
Open Project
Heal
Open Project
Evenflow
Open Project
