Internal Agency Creation

Interim VP of Brand Services

Our approach to Interim VP of Brand Services


A Interim VP of Brand Services is a critical position for any company’s success, so it is important to have the right leadership in place. Chameleon Collective provides interim VP of Brand services to an array of companies ranging from early-stage startups and direct-to-consumer brands to businesses with revenue in excess of $500MM.

Organization’s today must find unique branding stories that stick if they want to succeed. With the help of our Interim VP of Brand Services, we can provide brand strategy, architecture and identity. Allowing us collaborate with your team means we can lead and support your brand development initiatives including competitive analyisis, consumer semgentation & profiling, brand testing, logo creation, tone & voice and brand guidelines among other services.

Our Interim VP or Brand Services are highly qualified at launching new brands, expanding a brand’s position into new markets or categories, and refreshing and evolving big brands that need new direction. We build brands that resonate, no matter the size or market.

interim vp of brand services
How we can help you


Marketing & Product

Sales & Partnerships

  • Chief Revenue Officer
  • VP/ Director of Sales
  • VP/ Director of Ecommerce
  • VP/ Director of Partnerships
  • Business Development
  • Client Services Director
  • Advisory Services

Executive Operations

  • Chief Executive Officer
  • Chief Operating Officer
  • VP/ Director of Operations
  • Chief of Staff
  • Senior Business Analyst
  • Advisory Services
  • Transition Coaching

Data & Technology

  • Chief Technology Officer
  • Chief Data Officer
  • Chief Information Officer
  • VP/ Director of Engineering
  • VP/Director of Technology
  • Advisory Services

Recent Interim VP of Brand clients


Meet the team


Frank Mertens
Interim CMO / Chief Brand Officer

Frank Mertens is a seasoned senior global marketing & brand-building leader & advisor, with deep expertise in digital, Ecommerce, and omni-channel storytelling

Erin Bloodgood
Global Product Marketing

Erin is a versatile product marketer with 20+ years of agency and client-side experience. Her data-driven and consumer-experience focused approach have resulted in improved sell-throughs, higher margins, and better marketing ROI for brands like Little Tikes, Malin+Goetz, and Ann Taylor.

Michael Bayler
Growth Strategy

A thought leader and growth strategist, bringing profound customer insight to challenges of brand vision, mission, and purpose, for clients including The Royal Bank of Scotland, The Coca-Cola Company and Warner Bros.

Case Studies

Relevant Experience

The following work represents a cross-section of our relevant experience:


Open Project
Bluecross Blueshield

BlueCross BlueShield

Open Project


Open Project
Our Story

We adapt. We scale. We help grow successful businesses.

Find out if Chameleon Collective is the right partner for you.

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