Marketing Transformation
We create modern organizational designs, aligned to your unique business, enabling operational efficiencies, powerful work, and healthy culture.
“A company can seize extraordinary opportunities only if it is very good at the ordinary operations” – Marcel Telles
Achieving transformational growth is delivered through careful analysis of your brand, people, capabilities, culture and offering, then collaborating with and working alongside every member of your marketing department.
We believe in breaking down silos by aligning teams and talent to business goals, executing in a united fashion, and holistically. We do this through customized, modern processes that serve as a game-changer for your business and internal culture. Without the right infrastructure of people, process and technology there is no product, marketing, or sales plan that can succeed. Our work is focused on rebuilding your organization for growth and scale – while keeping a pulse on what motivates people. Unlike other consultancies, our business transformation consultants sit alongside your team and test, train, mentor, and recruit every team member to ensure success.
Building for the Future
OUR UNIQUE APPROACH
We’re hands-on, sleeves rolled up, and in the trenches alongside your team, every step of the way towards success.
Unlike a traditional agency that may work to solve specific challenges from branding to growth marketing using their external talent we believe we can address your biggest needs by using our business transformation consultants and their unique approaches to transforming companies from within vs a traditional external consultancy approach.
At Chameleon Collective, we believe that true leaders have a transformative effect on the businesses they lead.
We maintain a robust roster of commercially focused leaders spanning sales, marketing, and digital that we can deploy into our client’s organizations to help change them from within. We can then support those leaders with executionally-focused subject experts who ensure that we deliver.
Our twist is that we also maintain a team of experienced executive recruiters. We use them to help build out the internal capabilities of our clients. Yes, our mission is to build and grow great companies, but our success is measured by those that are successful long after we’re gone.
Marketing Transformation Skills & Services
OUR CORE AREAS OF FOCUS
Our diverse set of experts work across the full spectrum of your marketing department through a digital transformation while aligning to 4 key stages:
Immersion
We begin by understanding the current landscape of your employees and business in the following areas:
- Business Planning & Objectives
- Organizational Capabilities
- Team Structures & Staffing
- Culture & Retention Plans
- Operations & Project Management
- Processes
- Tools & Workflows
- Product & Marketing Initiatives
- PR
- Media Strategies & Functionality
- Insights & Analytics Practices
- Agency Relations & Cost Analysis
- Brand Articulation & Guidelines
- Brand & Product Positioning
- Marketing Performance
Stabilization
We activate quick wins, while stabilizing your capabilities, culture and strategies:
- Organizational Design & Gap Assessment
- Roles & Responsibilities Definitions
- Team Building Workshops
- Interim Support
- Recruiting & Hiring
- Intermediate Processes
- Collaboration Exercises
- Leadership Alignment Sessions
- Marketing Optimization
- Updates to Tools & Templates
- Project
- Program Management/ Support
Implementation
We stay by your side, creating and implementing best in class practices:
- Marketing Strategies & Deployment
- Operational Efficiencies
- Comprehensive Process Design
- Leadership Mentoring
- Brand Strengthening & Actionability
- Briefing Tutorials & Implementation
- Cross-Functional Alignment to New Process & People
- Retention Support
- Ongoing or New Interim Leadership/ SME Support
- Agency/ Talent sourcing
Optimization
We ensure long term success through:
- Onboarding New Talent
- Mentoring Existing Talent
- Optimization of Tools and Processes
- FTE Replacements for Interim Roles
- Ongoing Recruitment
- Ongoing On-Demand Support
Meet the Team
FEATURED CHAMELEONS
Freddie Laker
Founding Partner, Interim CDO/CMOA veteran digital marketer with experience working with some of the world's biggest global brands. He now focuses on providing interim leadership to PE-backed firms.
Brett Colbert
Interim Chief Procurement OfficerHelp the businesses deliver profitable growth by owning BOTH top and bottom line targets.
Michael Kruse
Director Creative Services & CopywriterExperienced Writer and Creative Operations Director for in-house agencies that have included Underwriter’s Laboratories, Sotheby’s Auction House and Condé Nast.
Tavis Salazar
VP Brand Strategy & Creative DirectorSenior brand strategy executive leading creative direction across digital and traditional channels for both agencies and in-house creative teams.
Julie Mantis
Partner, Brand Strategy and Digital MarketingVeteran Brand Strategist with deep proficiency in brand architecture, creative strategy, and brand identity. Marketing Transformation expert, with a focus on Marketing Process, culture, retention, and mentorship. Recent work: Polaroid, Vera Bradley, Jungle Island, World Airways, Bugaboo.
Brian Adamovich
Partner, Marketing and Operations LeaderBrian’s areas of focus include marketing strategy (including digital, social, e-commerce and brand), team leadership, organizational design, go-to-market strategy and execution, program management, workflow streamlining and growth initiatives.
Juan-Carlos Morales
Executive Creative DirectorA veteran Creative Leader with a proven track record of building award-winning creative teams at scale. He's built teams for global organizations such as PwC, Publicis, Sapient, and Bugaboo International.
Charles Sayers
Brand & Business StrategistCharlie is a veteran strategist with hands-on expertise in brand definition, competitive analysis, valuation, and business modeling. 25+ years of experience include clients in CPG, retail, healthcare, automotive & financial.
Case Studies
RELEVANT EXPERIENCE
The following work represents a cross-section of our relevant experience:
Retail Client
Open Project
Bugaboo
Open Project
We adapt. We scale. We help grow successful businesses.
Find out if Chameleon Collective is the right partner for you.