Marketing Transformation

Our Approach to Marketing Transformation Services

UNLOCK GROWTH POTENTIAL, ENABLE EFFICIENCIES & DRIVE REVENUE

We create modern organizational designs, aligned to your unique business, enabling operational efficiencies, powerful work, and healthy culture.

“A company can seize extraordinary opportunities only if it is very good at the ordinary operations” – Marcel Telles

Achieving transformational growth is delivered through careful analysis of your brand, people, capabilities, culture and offering, then collaborating with and working alongside every member of your marketing department.

We believe in breaking down silos by aligning teams and talent to business goals, executing in a united fashion, and holistically. We do this through customized, modern processes that serve as a game-changer for your business and internal culture. Without the right infrastructure of people, process and technology there is no product, marketing, or sales plan that can succeed. Our work is focused on rebuilding your organization for growth and scale – while keeping a pulse on what motivates people. Unlike other consultancies, our business transformation consultants sit alongside your team and test, train, mentor, and recruit every team member to ensure success.

Building for the Future

OUR UNIQUE APPROACH

We’re hands-on, sleeves rolled up, and in the trenches alongside your team, every step of the way towards success.

Unlike a traditional agency that may work to solve specific challenges from branding to growth marketing using their external talent we believe we can address your biggest needs by using our business transformation consultants and their unique approaches to transforming companies from within vs a traditional external consultancy approach.

At Chameleon Collective, we believe that true leaders have a transformative effect on the businesses they lead.

We maintain a robust roster of commercially focused leaders spanning sales, marketing, and digital that we can deploy into our client’s organizations to help change them from within. We can then support those leaders with executionally-focused subject experts who ensure that we deliver.

Our twist is that we also maintain a team of experienced executive recruiters. We use them to help build out the internal capabilities of our clients. Yes, our mission is to build and grow great companies, but our success is measured by those that are successful long after we’re gone.

Marketing Transformation Skills & Services

OUR CORE AREAS OF FOCUS

Our diverse set of experts work across the full spectrum of your marketing department through a digital transformation while aligning to 4 key stages:

Immersion

We begin by understanding the current landscape of your employees and business in the following areas:

Business Planning & Objectives
Organizational Capabilities
Team Structures & Staffing
Culture & Retention Plans
Operations & Project Management
Processes
Tools & Workflows
Product & Marketing Initiatives
PR
Media Strategies & Functionality
Insights & Analytics Practices
Agency Relations & Cost Analysis
Brand Articulation & Guidelines
Brand & Product Positioning
Marketing Performance

Stabilization

We activate quick wins, while stabilizing your capabilities, culture and strategies:

Organizational Design & Gap Assessment
Roles & Responsibilities Definitions
Team Building Workshops
Interim Support
Recruiting & Hiring
Intermediate Processes
Collaboration Exercises
Leadership Alignment Sessions
Marketing Optimization
Updates to Tools & Templates
Project
Program Management/ Support

Implementation

We stay by your side, creating and implementing best in class practices:

Marketing Strategies & Deployment
Operational Efficiencies
Comprehensive Process Design
Leadership Mentoring
Brand Strengthening & Actionability
Briefing Tutorials & Implementation
Cross-Functional Alignment to New Process & People
Retention Support
Ongoing or New Interim Leadership/ SME Support
Agency/ Talent sourcing

Optimization

We ensure long term success through:

Onboarding New Talent
Mentoring Existing Talent
Optimization of Tools and Processes
FTE Replacements for Interim Roles
Ongoing Recruitment
Ongoing On-Demand Support

Recent Marketing Transformation Clients

OUR CLIENTS

Meet the Team

FEATURED CHAMELEONS

Freddie Laker

Founding Partner, Interim CDO/CMO

A veteran digital marketer with experience working with some of the world's biggest global brands. He now focuses on providing interim leadership to PE-backed firms.

Brett Colbert

Interim Chief Procurement Officer

Help the businesses deliver profitable growth by owning BOTH top and bottom line targets.

Michael Kruse

Director Creative Services & Copywriter

Experienced Writer and Creative Operations Director for in-house agencies that have included Underwriter’s Laboratories, Sotheby’s Auction House and Condé Nast.

Tavis Salazar

VP Brand Strategy & Creative Director

Senior brand strategy executive leading creative direction across digital and traditional channels for both agencies and in-house creative teams.

Julie Mantis

Partner, Brand Strategy and Digital Marketing

Veteran Brand Strategist with deep proficiency in brand architecture, creative strategy, and brand identity. Marketing Transformation expert, with a focus on Marketing Process, culture, retention, and mentorship. Recent work: Polaroid, Vera Bradley, Jungle Island, World Airways, Bugaboo.

Case Studies

RELEVANT EXPERIENCE

The following work represents a cross-section of our relevant experience:

Retail Client

Open Project

Bugaboo

Open Project

We adapt. We scale. We help grow successful businesses.

Find out if Chameleon Collective is the right partner for you.

Contact Sales