Experienced in identifying and prioritizing high-value target accounts that align with the ideal customer profiles (ICP). Proficient in data analysis and interpretation of customer behavior, tracking engagement, and making data-driven decisions with systems like InsideView, Zoominfo and others. Background in building personalized and relevant content for specific accounts that resonates with each target account’s pain points and needs. 10+ yrs of experience with marketing automation platforms, customer relationship management (CRM) systems for tracking and managing ABM campaigns like Pardot, Hubspot, Salesforce Marketing Cloud and others.
Effective collaborator with sales teams, working closely to ensure seamless communication and coordination in targeting and response to engaging accounts. Background in setting measurable goals, tracking campaign performance, and assessing return on investment (ROI) to determine success.
Proficient in managing multiple ABM campaigns simultaneously through strong project management skills to ensure deadlines are met and resources are allocated efficiently.
