Martin is a lifecycle, CRM & customer success consultant who’s helped companies like Verizon, Bausch + Lomb, Anova Fertility/Medical, Snap Finance, and others build customer engagement and implement lead-generating tactics for their products and services.
Background in ensuring customer needs from product value, leading to long-term customer relationships, increased revenue and business growth.
Experience in churn reduction: Developing strategies to reduce customer churn, addressing customer issues and improving overall experience.
Expertise in onboarding strategy: Helping customers get started with the product or service by providing guidance, training, and support during the initial setup phase.
Proficiency in managing CRM software (HubSpot, Salesforce Marketing Cloud, Pardot and Customer.io) to organize customer data, track interactions, and create personalized marketing strategies. Skills dedicated to segmenting customer databases based on demographics, behavior, and preferences to deliver tailored marketing messages and experiences.
